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Save the date - we will meet in France, next spring. More information will follow ..

epda Talk, 9 Nov 2023, Hamburg

Pop-ups are a fantastic way for brands to get consumers’ attention - whether it’s promoting a new brand, a product launch, are-vamp, a new concept, or general brand awareness. Brands know this.

With new innovations in both material and product design, some brands are breaking away from long-held conventions and reinventing familiar packaging.

New generative AI tools are speeding up the process and putting the ability to create convincing brand collaborations in the hands of anyone.