Explore the latest
news & views

Rethinking Materials is a global event that connects scalable solutions with commercial partners, including top CPG brands, investors, and materials producers.

What do Design, Dadaism and Dishwasher Tetris have in common?

Inclusive Design topic at upcoming epda Conference in Hamburg, 23 May 2025

The grocery product launch that’s made the biggest impact so far this year is simple – in every way.

Welcome to Juozas Baranauskas and his team from PinProof, Lithuania.

Meet Paul Valentiner, CEO & Creative Director at epda member echd.

Join us at the next conference: The Rhythm of the Flow, Hamburg, 23 May 2025

In this edition, hubergroup's Global Key Account Manager Thomas Polster provides us with insights on the use of the colour YELLOW.

In a fast-moving digital landscape, trend-driven content can boost visibility - but it also carries risks.‍

Save €100 on your submission!

Meet Shayna Brown, a talented designer specializing in premium packaging

Kicking off 2025 with sparkling ideas at the board meeting in Paris

We're delighted to announce a brand new section on our website, created in collaboration with our industry partner hubergroup.

Join this key industry event and meet epda in the festival area

Retail insights are often overly focused on what’s happening in the West – to everyone’s detriment. Here are the 10 biggest brand and packaging trends in Japan spotted by Insider Trends, based on in-person experiences

We extend a warm invitation to all creatives to follow us to Hamburg, Germany.

ADCV, the Association of Designers in Valencia, is looking for ideas and initiatives to help people in the areas affected by DANA to support

We're excited to introduce Rob Vermeulen, VERMEULEN DESIGN, Netherlands, and EPDA Board Member: Design School Contact.

Here is a little interview with our President, Sylvia Vitale Rotta, CEO and Founder of TEAM CRÉATIF GROUP, France. Sylvia is a visionary leader in the design world, known for her philosophy of "designing beautiful tomorrows".

Mii hasn't attended an epda international event yet - so let us introduce you to her this way. What a great personality she is!

Unilever - together with the University of Nottingham and Bridge Farm Group - is trialling turning unwanted flowers into fragrances for its products.

We continue our new "MEET US" section where we introduce you to the passionate people behind our association. Today, an interview with Anna Defez, a passionate designer from Spain now based in Germany, and our Comms Support Manager.

It’s Fashion Week season. From Berlin, Milan and Paris to London and New York, the world’s biggest fashion brands are all congregating in some of the world’s biggest fashion cities to showcase their latest collections.

We warmly welcome Polish Graphic Designers to the upcoming epda Conference in Warsaw

Hernán Braberman, Executive Creative Director & Co-Founder at epda member Tridimage, shares insights as Pentawards Jury Member 2024

Jane Struk, Creative Director at epda member ARD Design, shares insights as Pentawards Jury Member 2024

We believe in exchange. Get to know epda people!

Starbucks’ Community Stores Show Importance of Localisation

Nostalgia is going strong as more and more brands look to tap into the power of customer emotions.

Throughout August, visitors to Diageo’s Johnnie Walker Princes Street venue in Edinburgh, Scotland, can create their own personalised bottle of Johnnie Walker Blue Label.

Get inspired by 10 inspirational community-focused brands who run the spectrum from start-up to big name to cult favourite.

3 projects between key packaging & print industry leaders and NABA students were showcased at drupa touchpoint packaging 2024

Interview with Sanne Heijnen, who won 1st place in the epda Future Packaging Award x Zuyd University Maastricht with her project Ryzco.

Interview with Pietro Cosimo Capellini and Rebecca Casati, 2 of 3 NABA Nuova Accademia di Belle Arti students who worked as team to create their award-winning entry to the epda Award Future Packaging 2023 / 2024.

A new approach to grocery retail shines adifferent light on branding.

The Connected Experience Report (vol. 2) by Sharpend is out! It reveals interesting insights about why the industry needs us designers to enter a new age beyond packaging.

With a different brief every year we ask to create packaging & brand design that meet the needs of future generations at the same time considering the protection of the environment.

Plenty of brands can claim to have a strong, recognisable identity in their respective fields like Apple, Nike, Tiffany & Co, Coca-Cola, and McDonald’s, to name a few. But what’s more interesting are the brands that can jump category and interpret that identity in a different way to offer something recognisable but new.

This May 14-15 the summit returns to London to showcase breakthrough new materials and drop-in technologies helping decarbonise supply chains, including innovations in renewable chemicals, biofabricated fibres, waste valorisation, carbon capture, AI and many more. ‍

epda brings award-winning packaging & branddesign projects to this year's show

In this webinar, innovation and packaging experts will share thoughts and provide insights into the future developmentof packaging printing in the digital world, emphasising its central role indriving innovation and sustainability in various industries.‍

tesa is expanding its assortment of paper-based products: Developed with a paper-based backing, the tape not only reinforces packaging or cartons at sensitive points, but can be easily recycled along with cardboard materials.

Save the date - we will meet in France, next spring. More information will follow ..

Pop-ups are a fantastic way for brands to get consumers’ attention - whether it’s promoting a new brand, a product launch, are-vamp, a new concept, or general brand awareness. Brands know this.

epda Talk, 28 Feb 2024, 5pm - 6 pm, online

With new innovations in both material and product design, some brands are breaking away from long-held conventions and reinventing familiar packaging.

New generative AI tools are speeding up the process and putting the ability to create convincing brand collaborations in the hands of anyone.