“In the shadow, we choose the light”

We are delighted to present the two inspiring design concepts submitted by Studio ZAK for the Label Design Challenge.

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“Light & Spirit” was the overarching leitmotif of the challenge. The designs were tasked with conveying the idea that every light - whether small or grand - can create a ripple of hope.

Click here if you want to learn more about the design brief.

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CANDLE CATEGORY: NOMINATED CONCEPT — Light as Vigil

"The storytelling is built on the concept that light is never accidental; it is chosen. It appears when someone decides to carry it forward. From this idea, we created a series of illustrations portraying the Carrier.

Inspired by the chiaroscuro tradition of oil painting, the layered composition directs the eye toward the carried light, making it the natural focal point of the scene.

A geometric structure, derived from the Croix de Malte brand guidelines, introduces a stylised framework that connects the narrative and the visual identity, giving the illustration a distinctive and contemporary character. Subtle details, such as fig leaves, connect the artwork to the candle’s scent."

‍SPIRIT CATEGORY: 1st PLACE — Light as Revelation

"The storytelling is built on the concept that light is never accidental; it is chosen and carried. From this idea, we created an illustration portraying the Carrier, constructed in a limited palette inspired by the natural tone of the Armagnac. The controlled colour range intensifies the shadowed atmosphere and strengthens the sense of depth.

Inspired by the chiaroscuro tradition of oil painting, the composition uses depth and contrast to guide the eye toward the carried light. A geometric structure, derived from the Croix de Malte brand guidelines, overlays the oil-inspired realism, introducing a stylised framework that connects the narrative to the brand’s identity while preventing the scene from feeling purely classical. Vine elements integrated into the background add movement and dimension, reinforcing the sense of continuity and ripple."

CONGRATULATIONS TO THE TEAM FOR THEIR OUTSTANDING WORK!

Paula Pozza: Creative Director
Federica Marroni: Senior Designer 
Anastasiya Smolina: Graphic Designer & Illustrator
Gabriel Souza: Graphic Designer 

Discover what inspired Paula to take on the Label Design Challenge: watch the video‍