A deodorant for eleven friends!
PDC Düsseldorf, June 16th, 12.30 pm
Personalization in digital direct printing on metal — how it works and the impact it has
It looks simple, but it becomes complex when you want to turn the bestselling product of a global brand into a “limited edition.” What happens behind the scenes? What requirements have to be taken into account? What does the creative process look like, and how can it be implemented technically?
Unilever, together with its agency Alvons Design, ventured into new territory here. Flexographic printing in combination with digital direct printing on metal! And all this centered around one of the most emotional topics imaginable — the players of the Germany national football team, as a special Rexona edition for the 2026 FIFA World Cup. Brand and agency worked hand in hand on this highly exciting project and are presenting it together in this article. This is what winners look like (... sha la la la la!).
16 June 2026 | 12.30 p.m. - 1 p.m.
Messe Düsseldorf – Foyer of Hall 1
Tickets & registration: Print Digital Convention
Get in touch and request your discount code:
EPDA MEMBERS: 50% discount on conference and/or tradeshow ticket
OTHERS: €100 discount code
Claudia Josephs and Uwe Melichar will moderate the EPDA conference stream and are looking forward to meeting you.
