At a time when objects can tell stories and create relationships with their audience, packaging is no longer just a container. It can become an artwork, a symbol, a cultural vehicle, and a lasting artifact. This project invites young design talents to rethink packaging as a hybrid object – blending design, art, and communication while engaging with the languages of contemporary culture. The challenge is to explore the space between art and design and transform packaging into an aesthetic, symbolic, and narrative medium capable of moving and inspiring people.

We invite design schools across Europe to take on this challenge with their student teams. Schools are free to integrate the project into their curriculum and manage it according to their own standards.

Think. Don’t think. Think again.

Timeline

• School onboarding: March–April 2026
  
• Submission of the best school project: until 15 October 2026
  
• Presentation of the selected projects: epda Festival, 12 November 2026 prior to the epda Conference, 13 November 2026 in Athens, Greece

What’s in it for you?

Students

• Present your project to a professional audience at the epda Festival
• Build an international network with peers
• Connect with professional design agencies from across Europe
• Discover internship opportunities
• Gain visibility through epda promotion and the online archive

Professionals

• Discover the next generation of designers
• Find inspiration in the yearly submissions in the epda online archive