Design School Collaboration

Rethinking Packaging

Packaging is often reduced to a vessel, a means to an end. But what if packaging itself becomes the message?

At a time when objects can tell stories and create relationships with their audience, packaging is no longer just a container. It can become an artwork, a symbol, a cultural vehicle, and a lasting artifact. We invite design schools across Europe to take on this challenge with their student teams: Rethink packaging as a hybrid object – blending design, art, and communication while engaging with the languages of contemporary culture.

Project Brief

Collaboration Agreement

Timeline

^{School onboarding:}^{March–April 2026}
^{Submission of the best school project:}^{until 15 October 2026}
^{Presentation of the selected projects:

‍}^{epda Festival, 12 November 2026 prior to the epda Conference,
13 November 2026 in Athens, Greece}