From Print to Feed: How Packaging Drives Social Reach

Packaging is no longer just about protection and information - it has become a central touchpoint between brand and consumer, and at its best can even turn into content itself.

In this presentation, Fabian Dudek (Nucao) and Tom Streefkerk (colordruck Baiersbronn) demonstrate how packaging design can be strategically used to capture attention and organically increase social media reach.

Using concrete real-world examples from collaborations between brand and production, they explore which design, technical, and strategic decisions determine whether a product simply sits on the shelf - or gets shared in someone’s feed.

The focus goes beyond eye-catching design to include material selection, finishing techniques, storytelling, and the integration of analogue and digital brand communication.

The talk offers insights from both perspectives: What does a brand need to become “shareable”? And how can a packaging manufacturer implement these requirements in innovative and efficient ways?

A practical deep dive for anyone looking to rethink packaging as part of their marketing strategy.

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16 June 2026 | 3:30–4:00 p.m.  

Messe Düsseldorf – Foyer of Hall 1
Tickets & registration: Print Digital Convention

Get in touch and request your discount code:

EPDA MEMBERS: 50% discount on conference and/or tradeshow ticket
OTHERS: €100 discount code

Claudia Josephs and Uwe Melichar will moderate the EPDA conference stream and are looking forward to meeting you.