Design meets print innovation!

We live in a phygital world – but how can brands successfully connect the physical and the digital?

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Packaging holds the key

it turns a tangible product into a seamless extension of the brand’s digital identity, creating experiences that customers can both see and feel.

At the PRINT & DIGITAL CONVENTION in Düsseldorf on 16 June 2026, the European Brand & Packaging Design Association (epda) invites you to explore these opportunities firsthand. In four high-calibre talks, industry leaders from brands and the packaging printing sector will share insights, strategies, and innovations shaping today’s business. The conference stream specifically targets brand owners and designers who want to learn more about how to benefit from sophisticated technologies in print.

Organized by the Fachverband Medienproduktion (FMP) in partnership with Messe Düsseldorf and drupa, the congress perfectly complements the 1,000 m² exhibition at the Düsseldorf Exhibition Centre, offering a unique blend of inspiration, knowledge, and hands-on experiences.

Don’t miss the chance to see how print and digital come together to create the future of packaging and brand communication!‍

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Talk in English:

16.Juni | 11:00–11:30 Uhr: Honest Talks about AI inDesign:
Caroline Mörnås, PAULIG & Tim Gelzleichter, Win Design
What AI can really do for brands.


Talk in German:

16.Juni | 12:30–13:00 Uhr: Eine globale Marke. Eine Weltmeisterschaft. EinDeodorant für elf Freunde.
‍UlrikeQuirmbach, UNILEVER & Uwe Dierking, alvons Branding
Personalisierung,digitaler Direktdruck auf Metall und wie echte Zusammenarbeit in der Praxisaussieht.

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Talk in German:

16.Juni | 14:00–14:30 Uhr: Vernetzte Verpackungen als nächstes großes kreativesZukunftsfeld
Claudia Friedrich, GARDENA & Thomas Vollmuth, Auraveo
QR-Codes, digitale Zwillinge und Verpackungen als intelligenteBerührungspunkte zwischen Marke und Konsument:innen.
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Talk in German:

16.Juni | 15:30–16:00 Uhr: Kann Verpackungsdesign viral gehen?
‍FabianDudek, NUCAO & Tom Streefkerk, colordruck
WieDesign und Digitaldruck ein Produkt in Social-Media-Content verwandeln können.

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EPDA members: Contact us to receive a 50% discount on trade show entry and/or conference programme!

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