Creative buzz at Paris Packaging Week
What a great show!
Design experts Andrea Rizzardi (Gentlebrand), Jane Struk (ARD London), and Curtis Ju (K Laserlab) sparked inspiring conversations around the theme “Fueled by Ideas.”
Hosted by epda Vice-President Uwe Melichar, the panellists explored today’s challenges and opportunities — from sustainability and the economy to creating impact and value through packaging. Curtis Ju of K Laser Design Lab noted: “In the era of AI, human intuition remains essential in holographic design, particularly when it comes to emotional and cultural sensitivity. The goal is to transform packaging into an interactive consumer connection that communicates a clear brand language through restrained, well-designed, and efficient holographic elements.”
To top it all off, they celebrated 20 years of Pentawards together with 150 wonderful guests — even singing “Happy Birthday”!
The Pentawards Festival is always the highlight at Paris Packaging Week: Lots of designers met at the epda Meeting Point. Thank you for passing by! Great to see so many epda friends ...
