6 October 2026: REGISTER NOW!

iVisual is a Belgian software company built on the world's first patented Colour & Design IP, mapping the relationship between colour, consumer behaviour and the purchase decision. iVisual turns packaging design into measurable data. Built on 20+ years of research, the methodology maps colour and visual design signals to human perception, creating a structured framework to measure what a pack communicates, how it is perceived and how well it aligns with your Brand & Product DNA. Colour is where it started.

Gianni Isella, CEO & Co-Founder of iVisual, will show how science and data can complement creative expertise to validate design decisions, with iVisual providing the scientific and data-driven layer behind the analysi

A real One Inch Whale case study, presented together with Wim Hamaekers, Founder at One Inch Whale, brings these principles to life and demonstrates how they can be applied to a real packaging challenge.

Our LIVE FLASH  will be hosted by EPDA Member Christian Prill. Attendance is free of charge. Registration is required.

We look forward to an insightful session. You’re very welcome to ask your questions in the Q&A part at the end of the session.

REGISTRATION IS OPEN

SIGN UP HERE!