It's all about people: Anne Luneau
We all love supermarket safaris, don't we?
Here is epda member Anne Luneau for you. In 2017, she opened her "Brand Boutique" as a Creative Strategist. Together with her team, they partner with CEOs and CMOs to "BUILD BETTER BRANDS - brands that connect emotionally, act responsibly, and perform powerfully in today’s fast-changing world."
1. Highlight of being a member of EPDA?
EPDA The Agency Book – so much inspiration! And EPDA The Pitching Rules – so important! EPDA keeps the pulse of our industry alive and helps redefine how we work together – with clients, with each other, and for better brands.
2. Design Inspiration?
Supermarket safaris. Everywhere I travel, I visit local stores and study the shelves. It’s the reallife design museum – the one that truly shows what moves people.
3. Favorite Creative Tool or Design Gadget?
Moodboards, moodboards, moodboards! They’re my favourite way to kick off a creative journey with clients – the perfect bridge between strategic thinking and design. And yes, I love creating my own: trend boards for branding, packaging, colours, consumers… a ritual that feeds both sides of my brain.
4. Fun Fact?
I have a bad (or brilliant?) habit of mixing French, German and English swear words when I get passionate – it sounds... extremely creative!
5. Hobby or Interest?
Vegan gourmet cooking, eco-architecture, and art photography. Also: I’m deeply involved in supporting women’s, children’s and animal rights.
6. Favourite colour combination and why?
Black and red – always. Black for clothes, red for lips and accessories. Over time, it became my personal signature and both colours were clearly, as I founded BRAND BOUTIQUE in 2017, the two basic colours for the agency brand identity. They’re both deep, elegant, and together, also very powerful.
Learn more about Brand Boutique here.
