How can we design better experiences for all?

Inclusive Design topic at upcoming epda Conference in Hamburg, 23 May 2025

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We are delighted to welcome Áine Aherne, Senior Consultant, Tilting the Lens & Lucy Burgess, Strategy Director, touch design, at our upcoming event in Hamburg as they join forces to explore how we can create meaningful, inclusive packaging design.⁣

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Together, they’ll discuss:⁣

🔹 Why inclusive design in FMCG packaging matters, and why this is something agencies like ours should be discussing.⁣

🔹 How Tilting the Lens is driving change across industries⁣

🔹 What this means for the design process. Tried and tested, actionable ways to design with people, and not just for them.⁣

🔹 Empowering our clients. Latest learnings on how we can motivate inclusive design and empower our clients to drive lasting change.⁣

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The message? We’re striving for progress, not perfection. Let’s address this important topic together and remember that small steps matter.⁣

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