EPDA LIVE FLASH: The Packaging Impact of Neuroscience & Data

"The brain reads color first. Design comes second."

Colour is one of the first signals our brain processes, shaping attention, perception and decision-making before we consciously read a pack. Our guest speakers from iVisual, will explore the neuroscience behind colour, visual hierarchy and consumer attention, and teach us how these principles influence packaging impact.

source: iVisual

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Join our upcoming digital event — the EPDA LIVE FLASH hosted by Christian Prill, in collaboration with iVisual, to base a subjective design discussion on more solid grounds.

Learn how to approach discussions of taste with stronger foundations for decision-making.

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Guest speakers: 

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‍Wim Hamaekers, Founder at OneInchWhale  
Gianni Isella, CEO & Co-Founder of iVisual 

source: iVisual

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