The Intelligent Pack: Unlocking the Potential of 2D Codes in Packaging

Designers — this is something you need to know about!

The new 2D code is coming—and it’s set to unlock endless possibilities for connecting packaging with digital content. From ingredient details and supply chain transparency to sustainability messages, recycling tips, and usage instructions, the potential applications are vast.

A code on the pack can drive cross-selling opportunities, enable immersive augmented reality experiences, and boost consumer engagement. Looking ahead, this technology also supports serialization, accessibility features, and protection against counterfeiting and theft. What’s more, it provides valuable consumer insights for brand owners, helping to shape future strategies.

Thanks to Benjamin Birker, butterfly & elephant. GS1 Germany, Christoph Goeken, info.link, Stefan Casey, SharpEnd / io.tt, and Vivien Hansen, LSD GmbH / snoopit, who shared their insights into the future of brand communication with the audience at our recent EPDA conference in Hamburg, we could highlight the strategic potential of 2D codes and smart packaging.

‍

Here below are a few slides from the conference session. If you're interested in this topic, feel free to contact us for more information and direct access to the experts. We’re committed to spreading this knowledge so you’re prepared for the next phase of packaging design.

‍