Nostalgia is the Growing Brand Trend
Nostalgia is going strong as more and more brands look to tap into the power of customer emotions.
This trend is playing out across all sectors and product types. Beauty brand Urban Decay is bringing back its original cult Naked eyeshadow palette. Anya Hindmarch’s Ice Cream Project pop-up takes the classic food brands that consumers grew up with and turns them into something new. Department Store Selfridges’ pop-up joke shop perfectly replicated the classic joke shop experience, alongside quirky new products from brands.
At a time when competition for customer attention is stronger than ever, the nostalgia trend is all about how customers feel. By evoking past experiences - whether personal or universal - brands can drive positive feelings in customers.
