"Designers, the industry needs you"
We are entering a new age beyond connected packaging, connected products and connected experiences. An age defined by a more holistic approach to experience and the ability to seamlessly connect everything together - the era of the connected consumer journey.
This is what the Connected Experience Report by Sharpend suggests.
Get a glimpse on the results:
"There is almost universal ‘trust’ from brands that design partners can implement connected packaging (97%), but this drops dramatically when asked if they ‘fully trust’ those partners (57%). This level of trust also diverges by market, with the highest level of ‘full trust’ shown by Alcoholic Beverages brands in the UK (63%) and the lowest also by Alcoholic Beverage brands, but in the US (53%). Despite this ‘trust gap’, 93% of brands say that they are willing to experiment with new connected experiences, with the highest levels of willingness found in the Alcoholic Beverages and CPG categories in the UK, which both scored over 50% on being ‘very open’ to experimentation."
As epda we endorsed this report with a comment by Vice President Uwe Melichar.
We highly recommend reading the full report.
* The research was conducted by Censuswide with a sample of 1,023 respondents (aged 18+) who have decision making power over digital transformation CMO, Head of Digital Transformation across the UK and US (targeting brands and marketing / digital executives). The survey fieldwork took place between 20.03.2024 - 02.04.2024.
