Berlin Meet & Greet, 6 November 2015

European Brand and Packaging Design Association
The EPDA is the leading European network uniting internationally minded designers and agencies who value contact and interaction with peers.
Maksimilian grew up in a small town in the south of Sweden which didn’t offer many options for a career in the creative industry. His goal has always been to get a job that enables him to work anywhere in the world with an ever changing schedule. “If I couldn’t get a job like that, I might just create it for myself”.
He strongly believes that if you always “dare to think big”, it will help you achieve unrealistic goals. Using the world as his playground he recently spoke at Cannes Lions, Dubai Lynx and Golden Drum in Slovenia.
Steven has a passionate interest in how people interact and identify with ideas. Starting his visual communication career in Los Angeles, Steven worked with international lifestyle and sportswear brands right from the start. He ran his own design studio and worked in New York for fashion brands like Tommy Hilfiger and Marc Jacobs. In Berlin, he was back on the agency side and joined Edenspiekermann in 2011. Steven always seizes the chance to create a customized experience – to make brands relevant.
Born in 1969, Fax studied mechanical engineering at the Munich Technical University (TU). From 1991, he studied industrial design at the Berlin University of the Arts (UdK). In 1993 Fax founded “e27 berlin” with Tim Brauns and Hendrik Gackstatter. This design studio has since won several design awards, including the “IFF Award” and the “German Design Award” and launched various start-ups on behalf of clients. Fax has also worked as a visiting professor lecturing on design at various universities.
In 2006, Fax established the “re-produkte” design label of “e27 berlin”. Under the “re-produkte” name he developed a production base for a series of stainless steel furniture in Yongkang, China and set up its world-wide retail network.
His latest brainchild – founded together with the game-developers Tom Kubischik and Nayden Naydenov in 2014 – is a start-up called „i-mmersive“, which provides virtual reality on mobile devices.
Gustavo is the founder and creative director of New Greco. He is a professor on the Brand Management post-graduate course at PUC-Minas and is also a director of the Brazilian Association of Design Companies – ABEDESIGN. He was a judge for the Design category in the Red Dot Communication Awards, D&AD, Cannes Lions Festival, Prêmios Lusos, FIAP, 10th Brazilian Graphic Design Biennial, El Ojo de Iberoamerica and the iF Concept Award. It was under Gustavo’s direction that his company took part in the latest editions of the National Graphic Design Biennial. Gustavo has also featured in, and received, awards from both domestic and international publications, such as: Design Lions at Cannes Lions, D&AD, Grand Prix in Red Dot Design Award, iF Communication, El Ojo de Iberoamerica, London International Awards, Award and Honorable Mention in III and IV Bienal Iberoamericana de Diseño, Idea Brasil, How International Design Award and Print Magazine.
Uwe studied Communication Design at the Muthesius University in Kiel and belongs to the brand agency “Factor” since 1995. From 1999 on, he has been a managing partner and has since then implemented many excellent projects. At “Factor” Uwe Melichar leads the packaging sector where he already realized projects for adidas, Bosch, C & A, Gardena, Omron and Phonak. He and his team develop packaging designs and means of communication for clients in Japan, Russia, China, USA and various European countries. Furthermore, Melichar is a lecturer at various universities (eg. at the University of Augsburg) and is a member of the Type Directors Club New York.
The passion for art and design is in Daniel’s DNA: his mother is a well-known industrial designer. Daniel’s strength, however, is not so much the ability to draw as his outstanding ability to realise visionary ideas – his own and the ideas of others. Having studied economics at the University of Paris Nanterre and the Budapest Business School he joined the Paqart Design agency in the 1990s. Paqart Design is a creative workshop specialising in brand and packaging design. Its impressive list of global and national clients includes brands like Lay’s, TEVA, Tesco, Smakfest and many others.
As a branding consultant Daniel has worked on many local and transnational branding projects. His knowledge of economics and markets, combined with innate creativity, are the basis for successful, although sometimes unorthodox solutions and brand interpretations. He helps brands evolve – into brands with personality.
Find out more from his professional website: www.danielhorvath.eu
Franck studied business in France and the UK, followed by a Masters in Design Management. With more than 15 years experience in strategic branding, creativity & account management, he has worked with both local and international brands, in Europe, the Americas, Asia and the Middle East. Franck’s taste for multicultural environments and inspiring cities brought him to Rome and London. In 2004, he came back to Paris to join Raison Pure, as Account Director. He worked for key iconic brands – from food, to cosmetics, spirits, luxury & lifestyle….
He was appointed Deputy Director General in 2014.
Franck loves to make brands shine and work with his clients, in a smart, stylish way! From concept stage to design materialisation, he strongly believes cultural values and powerful embodiment are key to brand success.