Inspiration Illumination Imagination

Sep 28


Sep 29, 2023

Valencia, Spain

Viva la fiesta de la creatividad

We are very much looking forward to exchanging with our community members and friends, bringing up key topics we are all preoccupied with, providing information, and having fun together. Find more information on what to expect and join us.

Two days packed with lots of insights, experiences, and thought-provoking ideas to enlighten our personal mindsets and to grow our businesses. From lighthouse projects in brand & packaging design and new technologies, to the bigger picture and a more holistic view on sustainable thinking and designing.

An amazing winner celebration evening of the Recreate Packaging Award 2023 in a historic atmosphere. And a unique look behind the scenes of the Fallas artists.

Here are some pictures to recall and memory this epda experience. You can view and download even more pics. Enjoy!


1.45 pm


2 pm – 5 pm

Malgosia Pawlik-Leniarska, epda Board Member, Poland

Christina Rüter, Partner, Integrity, Germany
Tim Gelzleichter, Senior Art Director, WIN Creating Images, Germany
Marco Siccardi, Design Director, Robilant & Associati, Italy
Urs Burgermeister, Partner, ECHT, Switzerland
Viktor Konovalov, Creative Director, Dragon Rouge Poland

TALK: Navigating the Legal Landscape: Brand Design & AI
Dalia Moniat, Creative Strategist & AI Consultant

The event includes a 30-minute Coffee Break.



8.45 am


9 am

Malgosia Pawlik-Leniarska, epda Board Member, Poland

Kike Correcher, Founder & Supporter of the Valencia World Design Capital, Spain

Fede Reyna, Partner & Strategist, Meteorito, Spain

Victor Segarra, Product Designer, Lavernia & Cienfuegos, Spain

Hannah Fricke, Strategist & Forensic Psychologist, Spain

10.40 am

Networking Break & Coffee

11.10 am

Will MacNeil, Creative Director, The Mill, United Kingdom

Katariina Tanner, Marketing Director, Packaging Materials at Stora Enso
Henning Birgersson, Umea Institute of Design, Sweden
Kristoffer Axelsson, Nackademin, Sweden
Matilda Farlin, Nackademin, Sweden
Oscar Jemail, Nackademin, Sweden
Anton Tibb, Nackademin, Sweden

12.45 pm

Cocktail Lunch on the terrace

2.15 pm

Sylvia Vitale Rotta, epda President, France

Benjamin Enault, Founder, The Sense Activists, France

3.15 pm


Ramona Rudingsdorfer, Marketing Project Manager, hubergroup, Germany
Uwe Melichar, epda Vice-President, Germany

Julia König, Senior Designer, LEONHARD KURZ, Germany
Jane Struk, Creative Director, ARD, United Kingdom

Beatriz Suarez, Founder & Head of Strategy, MABA Design, Spain
Joss Ramel, Packaging Solutions Manager, UPM Raflatac, Spain

4.15 pm

Networking Break & Coffee

4.45 pm

Päivi Tahkokallio, Founder / CEO, Tahkokallio Design +, Finland

Tom Hegen, Aerial Photographer, Germany

Sylvia Vitale Rotta, epda President, France

6 pm


THURSDAY, 28 September 2023


Muelle de la Aduana
Sala Mar

2 pm to 5 pm

AI Workshop

AI is omnipresent and we have all started to work with it. During this workshop, a number of member agencies will show us the tools they use and for which purpose. They will also talk about their experiences to better understand the challenges and opportunities of AI technology. Together, we will then discuss how to join forces to benefit best from AI in order to sharpen our profiles. How can we “own” AI for branding to protect our business?

Continue your discussions during our short bus ride to Palacio Marqueses de Malferit right after the workshop.

5.30 pm: Bus takes workshop participants from Veles e Vents directly to “Torres de Serranos”.
6.10 pm: 10-minute walk to reach Palacio Marqueses de Malferit


Calle Caballeros 20-22

6.30 pm to 8 pm: Patio Gotico

Recreate Packaging Award Ceremony & Welcome Reception

We are thrilled to announce that Stora Enso will hold their Recreate Packaging Award Ceremony on the night before our conference. We are invited to be their guests when the award-winning designers/teams will be given their awards. Let’s toast to the winners with a glass of champagne!

8 pm – 10.30 pm: Patio de los Arcos

Welcome Dinner

What is the best food to start a Spanish evening with? Tapas, of course. We are looking forward to tasting delicious local food in a historical setting – sitting in a beautifully set garden patio of Palacio Marqueses de Malferit. Don’t miss to get to know peers from Spain and abroad in a convivial atmosphere!

FRIDAY, 29 September 2023


Muelle de la Aduana

9 am – 6 pm: Sala Océano

epda Conference

8 pm: Marítima Restaurant

Networking Dinner

We will have dinner at Marítima Restaurant located on the ground floor of Veles e Vents, where we can take advantage of the great venue overlooking the harbour of Valencia, just a stone’s -throw away from the beach. The restaurant terrace is the ideal place to sit back and enjoy the sea and one of the best sunsets of the Mediterranean.

(No bus transfer)

SATURDAY, 30 September 2023

Every year in March, Valencia is overturned by the Fallas celebrations, a festival that combines tradition, satire and art. Huge statues fill the plazas and streets of the city. Some as big as a house. They fascinate, amuse and touch their audiences that flock in the thousands to see them – that is until after only a week, because they will then all be burned to the ground.

Who are the people behind these transient works of art? How does the year-long process work from planning, to creating and finally placing and burning a falla? What are the origins? And what role does sustainability play?

We’re invited to take a unique look behind the scenes – in a presentation exclusively prepared and held for us. We’ll meet the President of the Fallas Artists and get hands-on demonstrations in a Fallas workshop to understand how the figures are created and produced. We’ll then take a tour through the museum just next door to learn about the rich history of this annual tradition.

Note: We’ll be visiting a real work shop. So, expect dust and dirt. You may not want to wear your very best clothes.

To digest the morning’s impressions – new friends, many interesting talks and exciting conversations – we’ll end our event by enjoying a light lunch in the city centre!

10.00 am: Bus leaves from Neptuno Hotel
10.15 am: Bus stops at Primus Hotel
11.00 am: Bus arrives at the Museu de l’artista Faller de Valencia
11.00 am: Visit to the Fallas Laboratory & the Museum
12.45 pm: Bus leaves from the museum to take us to the city centre
1.30 pm to 3.30 pm: Lunch at Tagomago Restaurant, Carrer de Salva

Kike Correcher

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Graphic Designer & Strategist, Filmac, Spain
Kiki is a Graphic designer and strategic consultant, a design enthusiast and advocate. Founder of Filmac (1992). Past president of ADCV (2005 – 2008). READ’s Key Representative for BEDA. Board member of the Foundation for Design of the Valencian Region. Founder and supporter of the Valencia World Design Capital Association. Member of the Design Council of Valencia and part of ADCV’s Observatory for the Impact of Design. Filmac is a design studio specializing in branding and online. ADCV is the Association of Designers of the Valencian Region READ is the Network of Spanish Designers Associations BEDA is the Bureau of European Design Associations

Fede Reyna

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Partner & Strategist, Meteorito, Spain
Meteorito is an independent design studio in Spain. Specialized in branding, packaging and communication projects. We offer strategy, naming, brand creation, packaging, editorial design and communication services. Meteorito’s mission is giving brands a well defined direction and target to make them shine bright. Only this way, they will be able to create impact, leave mark and be memorable. We see brands and companies as persons we can help find the best solutions. Meteorito’s team has more than 20 years experience in the design, corporate identity, packaging, editorial design, retail and communication sectors. A multidisciplinary team that shapes projects and brands. Individuals that conceptualize and add value. Different ways of thinking and working, but acting in only one direction.

Victor Segarra

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Product Designer, Lavernia & Cienfuegos, Spain
Victor Segarra is International Relationships Manager and Product Designer at Lavernia & Cienfuegos, a design studio founded in 1994 by Nacho Lavernia and Alberto Cienfuegos. Both founders combine their professional activity with teaching at various schools such as Elisava (Barcelona), Polytechnic University of Valencia and Barreira School (Valencia). Throughout their career they have received multiple national and international awards such as Laus and Delta (FAD Barcelona), The Dieline Awards (Chicago), Pentawards (Brussels), Awards, German Design Council, Certificated Tipographic Excellence (New York), Liderpack, and in 2012 they received the National Design Award (awarded by the King and Queen of Spain). They have worked for multinationals such as Unilever (UK) -Dove, Rexona, Sunsilk- / Delhaize (Belgium) / Natura Cosmetics (Brazil) / NongFu (China) / Kao (Japan) or Kölln (Germany). Among their current clients are: Nivea (Germany) / Henkel (Germany) / Oriflame (Sweden). And in Spain for companies such as CocaCola – Aquabona, Royal Bliss, Aquarius / Laboratorios RNB / Inditex-Zara / Puig Perfumes.

Hannah Fricke

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Strategist & Forensic Psychologist, Spain
Hannah S. Fricke is an award winning creative, a strategist – and a trained forensic psychologist. Before she went into the communications industry to work for some of the most prestigious agencies in Europe and NY (among them BBH London, Select, Team Créatif, JvM, Grey…) and later became a profesora at Westminster University and IED Instituto Europeo de Design, Barcelona, she specialized on murderers and aimed to be an expert witness. Critics say, she didn’t come far from crime. She says… they might be right in some aspects …

Will MacNeil

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Creative Director, The Mill, United Kingdom
Will MacNeil is a Creative Director at The Mill, an international digital creative studio focused on visual FX and innovative visual storytelling. Will’s work covers a range of design and animation challenges from traditional linear filmed advertising to mixed reality applications, interactive installations and experiences and even some fashion design. His recent projects include: animating content for the Beijing Winter Olympics Closing Ceremony, designing a digital uniform for a football team and building an data driven experience for Meta. In his work, Will is continuously looking for new ways to bring stories to life visually. This comes from constant experimentation and synthesising digital image-making techniques. Will also advocates for ethical use of AI and is working to show how AI tools can empower storytellers, without stealing from other artists or sacrificing creative control.

Benjamin Enault

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Founder, The Sense Activists, CSR leader, Pixelis Agency, France
For more than 20 years, Benjamin has supported organizations at the highest level to help them transform their offers and practices, a transformation necessary to meet the environmental and social challenges of our time.He is a specialist in many sectors such as banking/insurance and consumer goods. Questioning the role of an organization in society, its societal contribution, is central to its approach. As director, he thus contributed to having the French pionnier agencies Utopies certified as the first BCorp in France in 2014.As an expert, he has been interviewed many times during the debates on the PACTE law in France (Purpose Law for companies) .He is regularly called upon for Raison d’être / Mission Companies / BCorp / PACTE work. He is one of the spokespersons of the BCorp community at European level. He sits on the Board of Surfrider Foundation Europe. Benjamin also holds the position of CSR lead at Pixelis Agency.

Päivi Tahkokallio

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Founder / CEO, Tahkokallio Design+, Finland
Päivi Tahkokallio is Founder and CEO of Tahkokallio Design+. Track record in strategic and social design, Päivi has been called the mother of Arctic Design, a design approach supporting sustainable development of the Arctic. Päivi is a former President of BEDA, The Bureau of European Design Associations with more than 50 members in close to 30 countries leading design policy work in Europe, with climate change, digitalisation and values as key topics. Päivi has acted as jury member at many international design competitions, with Compasso d’Oro, DesignEuropa Awards, German Design Award, Taiwan International Student Design Awards, and The One Show among them. Päivi is Fellow of Royal Society of Arts (FRSA) in the UK, and Committee Member of Arctic Society of Finland.

Tom Hegen

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Aerial photographer, Germany
Tom Hegen documents in aerial photography projects the traces we leave on the earth’s surface. He provides an overview of places where we extract, refine and consume resources. Ultimately, he delivers insights into the complex relationship between man and nature. Often choosing abstract perspectives, he reads landscapes based on their significance within the global human impact on the earth. He has held solo exhibitions and group shows worldwide, including Germany, United Kingdom, Italy, Belgium, South Korea and China. His work received some of the most prestigious creative awards amongst the Red Dot Design Award, the International Photography Award, the Leica Oscar Barnack Award or the German Design Award.

Dalia Moniat

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Creative Strategist & AI Consultant, Germany
Dalia is a freelance creative strategist and AI consultant. She is engaged in the design practice of digital transformation and user-centered innovation. Her interests and fields of activity are diverse, the topics complex, and everything is interconnected in a very creative and unconventional way. She studied law at the University of Hamburg and was named the youngest Woman of Legal Tech in the DACH region in 2020. With her background in law, her affinity for design theory and art practice, she founded kaeur studio in 2021 as an independent, experimental research and collaboration platform to realize co-creative work at the intersection of law, art, design and technology. For more than three years, she has been conducting research with a focus on AI and creation, advising creatives and agencies in this regard, and is also a passionate speaker, lecturer, mentor of the Creative Future Academy, and part of this year’s Cross Innovation Lab in Hamburg.

For your orientation we have marked all event locations on a map. Click HERE to access the google map.


Muelle de la Aduana Marina Real Juan Carlos I 46024 Valencia

A landmark of Valencia! Located on the canal, this building is the symbol of the Port America’s Cup and forms a visual bridge between the Mediterranean Sea and the city of Valencia. Designed by David Chipperfield and Fermín Vázquez in a simple and minimalist style, the building is 25 meters high and has a total surface area of more than 10,000 m2. It consists of horizontal platforms that provide shade to the terraces from which visitors can experience the port, the beaches and the city from a new perspective.

Hotel Catalonia Excelsior

We have preoptioned 10 rooms via Standard room (13 qm) including breakfast 28 – 30 September 450 Euro If you wish to stay in this hotel, kindly inform us when registering for the event. We will contact you!

Neptuno Hotel

An urban hotel located on the beachfront of Valencia and next to the Marina Real. Perceiving the sea breeze, you have direct access to the beach and to the seafront promenade. Hotel Neptuno has 48 rooms and a private terrace. Its renovated interior design in fresh and natural tones serves as a frame for the painting and sculpture of avant-garde Valencian artists. Standard per night/room only: 170 € incl. VAT with sea view per night/room only: 215 € incl. VAT Breakfast: 18 € per person THERE ARE NO MORE ROOMS AVAILABLE IN THIS HOTEL.


The Hotel Primus Valencia, a superior 4-star hotel, stands out for its open, bright spaces and avant-garde interior design with elements designed by prestigious architects such as Patricia Urquiola, Francesc Rifé and Jean Marie Massaud. Located in a privileged enclave next to the City of Arts and Sciences and the Turia Gardens, in the most modern commercial area of ​​Valencia and very close to the beaches and Marina Real and just 3 km from the center of the city of Valencia. Room rate per night and room, including breakfast Single 165 € incl. VAT Double 175 € incl. VAT THERE ARE ONLY VERY FEW ROOMS AVAILABLE. You can reserve by calling the hotel or emailing directly. Quote ‘EPDA 290923’ to get booked in. First come first serve. Phone: +34 96 331.84.74 ask for the Groups Department Email: Web: PLEASE MAKE SURE YOU BOOK EARLY AS WE WILL HAVE TO RELEASE ROOMS CONTINUOUSLY .


Calle Caballeros 20-22 46001 Valencia

This former residence of the Marquises of Malferit is the best preserved of all the Gothic palaces in Calle Caballeros. Reformed, externally and internally, over the following centuries, its current appearance is due to the project that the master builder Lucas García Cardona drew up in 1893. The new façade, of a historicist character and linked to Italian Renaissance models, came to consolidate the great transformation carried out in its interior during the second half of the 19th century. L’Iber, the Museum of the tin soldiers, is located on the main floor of the residence. In its rooms you can appreciate the luxury of an old gothic style building together with an immense collection that tells the history of mankind.

The Fallas of Valencia

10.30 am: Meeting point
Museu de l’artista Faller de Valencia
Av. de Sant Josep Artesà 17
46025 València,

11 am to 1 pm
Visit to the Fallas Laboratory & the Museum

1 pm to 1.30 pm
Transfer to the city centre

1.30 pm to 3.30 pm
Lunch at Tagomago Restaurant
C/ de Salvà 1
46002 València


epda or ADCV Member: € 390 / pax
epda or ADCV Member 2nd person: € 260 / pax

Young Agency Leaders (below 35 years) : € 220 / pax
Recreate Packaging Winners: € 200 / pax

Non-member Agency: € 490 / pax
Non-member Agency 2nd person: € 310 / pax
Industry: € 590 / pax

Unfortunately, the AI workshop on September 28th is fully booked. Sorry, but we cannot take any more registrations.


Recreate Packaging Welcome Reception: no fee
Welcome Dinner on Thursday: € 60 /pax
Networking Dinner on Friday: € 60 / pax
The Fallas Tour on Saturday: € 65 / pax

Event partner

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