Events

How can we convince of the Value of Design?

The reality a lot of designers experience is that design budgets are shrinking and timings are getting increasingly tight. We rather talk to Junior Brand Managers than to CEOs in boardrooms, our revenues are not growing and the job as a designers is no more as attractive as it used to be. What can we do about it? How could we attach a notion of value to design? How can we defend our cost/value proposition? How can we learn to convince clients design can bring a real value to their business and is worth investing?

We are looking forward to meeting designers from all over Europe to hear from peers in the design business what their approach is, to get inspired by real success stories, to learn about design effectiveness, to get recommendations from experts about how to better sell the value of our services and to understand to which extent design research can be of help to convince clients of our value proposition.

Enter the dialogue and join the discussion! We have invited very interesting personalities .. such as Deborah Dawton, Chief Executive of the UK Design Business Association, and Jonathan Sands, ‘Vexillifer’ at Elmwood, said to be the most effective brand design consultancy. The full program will be available shortly.

You will be offered to register and book/pay online. Make up your mind and register until end of August to ensure you will be accommodated with all of us at The ABode Hotel.

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