hubergroup: Why your Design Decisions matter more than you think
At EPDA, we believe great branding doesn't stop at concept. It lives through every touchpoint — including the way colour appears, behaves, and is perceived in the real world.
That's why launched editorial series together with our industrial partner hubergroup, exploring the many factors that influence brand colour reproduction and perception across packaging and print production.
Led by Thomas Polster, the series describes key parameters and variables that affect brand colour consistency in offset, gravure, and flexographic printing — so that brand colours appear more consistent on store shelves in the future.
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hubergroup: Why your Design Decisions matter more than you think
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At EPDA, we believe great branding doesn't stop at concept. It lives through every touchpoint — including the way colour appears, behaves, and is perceived in the real world.
That's why launched editorial series together with our industrial partner hubergroup, exploring the many factors that influence brand colour reproduction and perception across packaging and print production.
Led by Thomas Polster, the series describes key parameters and variables that affect brand colour consistency in offset, gravure, and flexographic printing — so that brand colours appear more consistent on store shelves in the future.