hubergroup: Choosing a Brand Colour is a Production Decision
In the second article of our editorial series with hubergroup, Thomas Polster explores one of the most consequential decisions in brand identity: how to choose a colour that not only looks right — but performs consistently across offset, flexo, gravure, and digital printing.
What you will learn in this article:
• Why brand colour selection starts with printability — not aesthetics alone
• Practical strategies to reduce colour variation and achieve predictable print results
• Best practices for creating reproducible brand colours across substrates and printing technologies
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hubergroup: Choosing a Brand Colour is a Production Decision
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In the second article of our editorial series with hubergroup, Thomas Polster explores one of the most consequential decisions in brand identity: how to choose a colour that not only looks right — but performs consistently across offset, flexo, gravure, and digital printing.
What you will learn in this article:
• Why brand colour selection starts with printability — not aesthetics alone
• Practical strategies to reduce colour variation and achieve predictable print results
• Best practices for creating reproducible brand colours across substrates and printing technologies