Legal compliance is generally considered part of an agency's obligation to provide services free of defects. Green claims increase our duty of care.

Download the slide deck of the presentation held by guestspeakers
‍Dr. Lasse Milinski and Jonas Werner from Eagle LSP

Here are the key takeaways of the epda LIVE FLASH held on 7 July 2026: 

• Environmental claims are under increasing scrutiny
Regulators, competitors, consumer protection organizations, and courts are taking a closer look at sustainability-related marketing claims across all customer touchpoints.

• Generic green claims are becoming high-risk
Terms such as "eco-friendly," "green," "sustainable," or "climate-friendly" generally require robust substantiation and may no longer be used without clear evidence.

• Packaging design can create legal risks
Not only wording but also colors, imagery, symbols, and self-created labels may be interpreted as environmental claims.

• Carbon neutrality claims require special attention
Claims relying solely on offsetting mechanisms are increasingly challenged. Transparency and verifiable evidence are crucial.

• EU regulations are evolving rapidly
The Empowering Consumers Directive already introduces stricter rules, while the upcoming Green Claims Directive may further increase substantiation and verification requirements.

• Involve legal review early
Integrating legal and compliance checks into packaging and marketing development helps avoid redesigns, delays, reputational risks, and regulatory challenges.

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