epda LIVE FLASH: Your Brain Sees Color Before It Sees Design
iVisual is a Belgian software company built on the world's first patented Colour & Design IP, mapping the relationship between colour, consumer behaviour and the purchase decision. iVisual turns packaging design into measurable data. Built on 20+ years of research, the methodology maps colour and visual design signals to human perception, creating a structured framework to measure what a pack communicates, how it is perceived and how well it aligns with your Brand & Product DNA. Colour is where it started.
Gianni Isella, CEO & Co-Founder of iVisual, showed how science and data can complement creative expertise to validate design decisions, with iVisual providing the scientific and data-driven layer behind the analysis. A real One Inch Whale case study, presented together with Wim Hamaekers, Founder at One Inch Whale, brought these principles to life and demonstrated how they can be applied to a real packaging challenge.
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epda LIVE FLASH: Your Brain Sees Color Before It Sees Design
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iVisual is a Belgian software company built on the world's first patented Colour & Design IP, mapping the relationship between colour, consumer behaviour and the purchase decision. iVisual turns packaging design into measurable data. Built on 20+ years of research, the methodology maps colour and visual design signals to human perception, creating a structured framework to measure what a pack communicates, how it is perceived and how well it aligns with your Brand & Product DNA. Colour is where it started.
Gianni Isella, CEO & Co-Founder of iVisual, showed how science and data can complement creative expertise to validate design decisions, with iVisual providing the scientific and data-driven layer behind the analysis. A real One Inch Whale case study, presented together with Wim Hamaekers, Founder at One Inch Whale, brought these principles to life and demonstrated how they can be applied to a real packaging challenge.