Crazy about the Future, Obsessed with Design.
Since 1997, WIN Creating Images has been firmly established in the marketplace as a packaging specialist. Today, it is the largest owner-managed trend and packaging design agency in the DACH region. Alongside its two co-owners, Cate Wind and Luc Bütz, over 100 packaging enthusiasts work seamlessly together in the areas of design, strategy, trend and photography to create brands that customers can be proud of.
At five locations in Germany (Berlin, Cologne, Aachen), U.S.A. (New York) and Switzerland (Zug), trend researchers, forward-thinkers and creatives put their heads together every day to give customers exactly what they need: packaging that people want to buy.
"As a trend and packaging design agency in a world that is subject to rapid change, we firmly believe that inspiration, eye-to-eye exchange and knowledge transfer with like-minded people is a prerequisite for remaining relevant in the future. And that the epda family is an ideal place for these conversations."
Lindt & Sprüngli HELLO - Sweet Talking to Millennials
After many years of collaborating with Lindt & Sprüngli, we were posed the following question in 2012: How do we attract a younger, lifestyle-oriented target group to a more traditional brand?
We had to come up with an innovative product concept that would appeal to new customers in a fully saturated market – while preserving the tradition and quality of the overall Lindt brand without weakening their other sub-brands.
In order to turn the target group of 15 to 30 year olds – millennials – into Lindt buyers, we first had to ask the right questions: What do they want from a brand? What shapes their lifestyle? A brand workshop provided the first answers and intensive trend scouting was central to the brand development and design.
A sub-brand with a completely new concept was needed: so Lindt HELLO was born. The sub-brand has an independent look and feel that breaks all the usual Lindt design codes – and thus scores particularly well with millennials. Through the radically different naming and design concept, Lindt succeeded in positioning itself far away from their original brand identity. Even today, more than ten years after its launch, Lindt HELLO appeals to new customers without losing existing ones.
Diwisa Escape Rum - Homage to the Caribbean
For the relaunch of Escape, the home of rum—the Caribbean—served as the source of inspiration. The design for Escape was heavily inspired by the bar scene, where tradition and innovation are shaken and stirred together, creating a nice contrast.
The result is a design that takes you on a visual trip to the Caribbean.
One story, two characters. Pops of blue and red in the background, and a variety of tropical flowers and birds create a striking pair of bottles of white and brown rum. Golden details in combination with the floral patterns are reminiscent of urban Art Deco-style bars.
While the bold botanical colors bring liveliness and energy to the design, a more classic style of typography pays homage to the tradition of rum brands and provides an exciting counterpoint.
Fuel Me Up - Creative Concept - Thinking bigger
What happens when a brand’s packaging design goes beyond a single product – and continues its story across the rest of the range? Brands can benefit from cohesive storytelling across products and be creative in turning an entire store shelf into space for advertising.
Fuel Me Up isn’t just a tea brand. This creative case shows how products can be positioned at the PoS in an intelligent way to catch the eye and turn a brand story into an all-new, three-dimensional experience. The unique charm of this approach becomes clear when viewing several products together at the PoS rather than individually.
It paves the way for creative dialog and grips the consumer on an emotional level, with animal characters embodying the spirit of sharing and togetherness across the product range. What’s more, these characters can be combined in an endless loop.