The Otherly
A women-owned, independent innovation & Strategy & brand Design agency.
Our ability to work from insight to execution means your ideas go from start to launch with our team of efficient,creative, and pragmatic brand builders.
EPDA is more than a professional network, it's a community of people who share a deep design sensibility and genuinely care about elevating brand design as a strategic force. Proud to be part of it.
Cases
Purina Gourmet
Nestlé Purina Gourmet is a premium brand built around “the ultimate eating pleasure for cats who are worth it.” With strong culinary cues and a refined personality, it has traditionally been positioned as something to savour on special occasions.
Over time, the success of distinct sub-ranges created a large, fragmented portfolio—disconnecting from the masterbrand and making navigation difficult. Our challenge was to bring cohesion back to the system, strengthening both masterbrand and range-level identity while introducing a more approachable personality to support future growth.
The Otherly created a unified visual identity system rooted in human food expression. Each range tells a clear, compelling product story, cutting through a crowded category while building long-term brand affinity. Beautifully shot ingredients, captured in their raw and precious state, bring a natural, super-premium feel, grounded in simplicity, culinary creativity and modernity.
The result is a confident, flexible design system—bold yet refined—that reconnects the portfolio and allows the brand to stretch into new territories, from nature-led propositions to more elevated serving experiences.
Suchard
In Austria’s competitive dark chocolate category, Suchard needed to stand apart from global leaders like Lindt. Despite consistently winning blind taste tests, its 200-year heritage and reputation as a premium specialist had faded from public consciousness.
Our task was to create a fresh visual identity and packaging system that reconnected with loyal customers while attracting new ones. Philippe Suchard’s original vision in 1826, to make high-quality chocolate accessible, a form of everyday luxury, remains as relevant today.
Client research revealed a simple truth: in busy lives, moments of self-indulgence are often overlooked. Our idea, Moments of Joy, repositions Suchard as the go-to choice for small, satisfying treats, bringing its heritage and expertise back to the forefront.
A distinctive core red improves shelf standout, while a revived archival pattern reconnects the brand to its craft and legacy. In line with Mondelēz International’s sustainability commitments, we avoided hot foil, instead using considered finishes. New typography, refined product imagery and multi-level embossing create a tactile, premium feel that reflects the quality of the chocolate.
Orchard Thieves Wild
As the landscape of flavoured alcoholic beverages grows in Ireland, traditional cider has the craft and flavour to breakthrough, but needed a fresh taste and story to tell.
Orchard Thieves, from Heineken Ireland, commissioned us to meet this challenge. Objective: to create a less sweet, full-of-flavour cider proposition that would appeal to Gen Z and reignite Gen Y consumers.
Through rigorous rounds of innovation strategy & creativity, Orchard Thieves WILD Apple Cider emerged with reduced sugar content and lower ABV, an exciting alternative - less sweet and more refreshing.
Central to our creative design is the symbolic Orchard Thieves fox – asking you to trust your instinct and follow your passions. We envisioned a story where our wily fox ventured beyond the urban home to an abandoned orchard by Dublin Bay, tastes the wild green apples and creates this new cider experience.
The packaging design heroes this discovery moment, featuring bespoke illustration that captures the wild beauty of the apple & orchard. From new brandmark to typography and iconography, the design seamlessly extends the brand's story. The success of our concept was unprecedented, with a remarkable 79% purchase intent, leading our client to commission us for the ATL launch campaign.