PG Brand Reforming
PG Branding is a boutique agency specializing in brand and packaging design, with extensive experience in the FMCG, Beauty, and Health sectors - categories where shelf presence and emotional impact are crucial. We blend strategic thinking with meticulous craftsmanship to create packaging that not only looks exceptional but also performs effectively in the hands of consumers.
Our senior team possesses a unique combination of creative ambition and industry knowledge, allowing us to translate brand essence into visual systems that are both distinctive and commercially effective. Each project is treated as a unique challenge; we do not rely on template solutions.
Recognized by prestigious awards such as Pentawards, The Dieline, and Effie, PG Branding collaborates with brands that strive to stand out. We believe that the best packaging design is both timeless and timely - a balance that can only be achieved through genuine craftsmanship and unwavering attention to detail.
We have become an epda member to be part of a community that values craft and champions ideas with passion. In a dynamic industry, we believe that the finest work is born from meaningful dialogue among dedicated practitioners who uphold unwavering standards of quality.
Cases
CAMBIE. Confectionery Packaging
The brief was to create a full product line identity for CAMBIE, a one-stop confectioner's companion spanning canned pie fillings, glazes, and candy zip-locks. Our design answer was bold colour-blocking: each pack split into two tones of the same hue, anchored at the centre by a large, expressive food zone. The system is immediately legible at shelf — no hunting for flavour cues mid-recipe — while the scattered product claims keep the packaging informative without feeling cluttered. Bright, joyful, and unmistakably coherent across formats.
BAMBUYU. Eco Friendly Paper Products
The challenge with Bambuyu was category disruption without category confusion. Bamboo toilet paper is a product with genuine environmental purpose, but the market was already saturated with predictable eco-clichés: pandas, leaves, soft greens. We went the opposite way — rich, contrasting colours and a sharp geometric pattern that gave the brand courage and modernity. The result turned a functional household product into something people actually wanted on display. Bambuyu became an Instagram presence before the client had a social media strategy.
CHUH. Matcha RTD Drink
CHUH sits at an unexplored intersection: ceremonial-grade matcha, RTD format, and a personality bold enough to compete with CSD culture. The name itself plays phonetically on matcha and chug. Our design centred on three interlocking decisions: a distinctive fox character as emotional anchor and SKU navigator; a natural, fresh colour palette rooted in green with flavour-specific variations in the character's shirt and collar; and a packaging surface treated as the brand's primary communication channel — asking consumers to shake, telling the origin story, turning every can into a touchpoint.