DDH Branding Consultancy
DDH Branding Consultancy is an international, independent strategic branding agency based in Amsterdam, founded in 2003. We create brands that matter - identities built to perform on shelf, in market, and at scale. Our work spans corporate identity and beverage/FMCG packaging design. We start with strategy and insight, then transform that thinking into scalable visual systems: from naming and positioning through to print-ready artwork. We build brands from the ground up - strategy, naming, identity, packaging, brandbooks - and carry them all the way to shelf. One team, one system, no gaps between the idea and the artwork.
EPDA is where Europe's best packaging design minds exchange, challenge, and set the agenda. For an agency built on shelf impact and brand conviction, there's no sharper room to be in.
Cases
Gorilla
What does it take to own the shelf in 30 markets at once?
Gorilla Energy is a category leader — close to one billion cans sold annually across more than 30 countries. At that scale, the pressure is always to play it safe. To look like everyone else and protect the distribution. Gorilla chose the opposite.
DDH delivered a complete brand transformation. Not a refresh — a rebuild. The gorilla mascot was redrawn: harder lines, more confrontation, nothing softened. The colour system was pushed to maximum contrast — engineered to cut through refrigerator doors, end caps, and cluttered shelving across every retail environment the brand occupies. Typography stripped back to carry edge, not perform it.
The full design system, packaging portfolio, and brandbook were built to travel — not adapted market by market, but designed once and built to hold. The identity launched across Europe, Korea, Turkey, and the CIS, and became the direct foundation for Gorilla's entry into the UAE: a new market where cultural precision and category standout had to coexist in the same can.
Close to a billion cans. One identity. Built to dominate.
Pabst Blue Ribbon
Taking an American icon global demands more than a label update.
Pabst Blue Ribbon has been part of American culture since 1844. That kind of heritage is an asset — and a responsibility. The brief was to bring PBR into international markets without diluting what makes it iconic.
DDH designed a new international SKU: a refined transparent bottle with an updated label system built around gold accents and a resized logo — a visual language that honours 180 years of heritage while positioning the brand as a premium global player. Familiar enough to carry PBR's legacy. Sharp enough to compete on international shelves.
The packaging was only the beginning. A comprehensive brandbook and a full suite of POSM materials were developed and adapted for rollout across global markets. Localisation went beyond translation — layouts, formats, and visual hierarchies were each adjusted to meet the commercial and cultural requirements of every region, ensuring the identity landed with consistency and authority worldwide.
One icon. Multiple markets. One coherent system built to carry it all.
City Brewing Beverage
When your clients are some of the biggest beverage brands in America, your own identity can't be an afterthought.
City Brewing Beverage is the largest full-service co-manufacturer in the United States — four production facilities spanning coast to coast, 17 million cases in warehousing, and blue-chip clients across every major beverage category: hard seltzer, RTD, beer, spirits-based, and premium non-alcoholic. The infrastructure was there. The identity wasn't.
DDH rebuilt the brand from the ground up — logo, visual system, and website. The logo was reimagined as a bold circular mark: a symbol of unity and shared purpose, designed to hold equally on industrial facility signage and digital interfaces. A structured visual language replaced inconsistency with the kind of confidence a company of this scale is expected to project.
The result is a unified platform built to perform in front of investors, partners, and the national brands that trust CITY to produce at volume. An identity that finally matches what City Brewing already is.