Baries design is an agency for strategic design based in Düsseldorf, Germany. Since 2009 our expertise is packaging design and our strategically thinking team makes us willing to go the extra mile for visionary brand building. Ever since, we have been designing consumer goods for the cosmetic-, care-, food and non-food industry for national and international customers and are always ready to explore new challenges.
"As an owner-managed agency, we take care of the complete design development process from consulting to execution. With our holistic approach we follow an iterative process including meaningful interactions between briefing, analysis, concept and design. This allows us to create strategic value for national or international brands whilst providing complete transparency. baries design consists of a team of enthusiasts from product-, graphic-, industrial- and communication design mixed with marketing and project management. Our shared passion for design & innovation radiates through everything we do.
Our heart does not only beat for design. It is our heart’s desire to have a special focus on the social & environmental impact we have as an agency.
"It is a community where we can share, dare and shine together with all other agencies. We communicate at eye level and enrich each other with knowledge and get good new approaches to think and to break new ground."
Schauma – a brand reborn
In February 2022 Schwarzkopf launched the new design for its global brand Schauma for which baries design created a packaging design (structural packaging design excluded). Schauma has an important history and expertise in providing hair care for the entire family. The new slogan „bathe your family in love" symbolizes the transformation of the brand from a reserved brand to the new „Family, Love & Care" brand.
From a strategic point of view, we had to ask ourselves how far we could go with a fresh and new brand identity in order to retain all existing loyal customers, while at the same time attract new ones. Another challenge of modern times was to open up the brand for each and everyone out there. Thus we created a unified yet strong Schauma look without the known model and dedicated gender-bound products. Also the aspect of naturality and sustainability was of major importance regarding the new Schauma bottle is made of 100% recycled material.
It’s been an absolute pleasure and the brand's success following the relaunch speaks for itself!
Love Nature – sustainable performance
Real sustainability on the next level: baries design built the holistic brand design for Love Nature – Henkel Laundry and Home Care's new brand committed to sustainable cleanliness and refillable bottles, which launched in 2020.
We are very proud to have also been involved in the brand's next big project for 2022. This time the relaunch of the label design took center stage. It was of utmost importance to achieve a great impact on the shelf and to clearly emphasize the product’s eco-friendly appearance despite the brand’s powerful character.
To do so, we have put the focus on the logo by enlarging it and removing the green circle. Distinct elements like the green butterfly and the paper texture were put into new context to strengthen them as iconic brand cues. For a clear communication, we added category-specific visualisations to each products front of pack.
It was a pleasure to support the Love Nature team with our expertise and skills to make the launch and relaunch of the Love Nature a success.
Changin’ – non-alcoholic spirit
A non-alcoholic spirit cannot be as intoxicating as an alcoholic drink?! With Changin’ you can explore a new mind-set whilst enjoying the intense taste of selected herbs in a non-alcoholic spirit. Expand your horizon, get intoxicated by the taste of Changin’ and let the special herbal composition change your mind.
The label design very much represents that change. People are trapped in their own, monotonous world and take a peek into a new, colourful and free world. It is inspiring to acquire a new outlook on things and to escape a stuck mind-set. The design resembles an entrance to another world which you can only access by changing your perspective.
To guarantee a sustainable packaging, Changin’ was designed plastic-free (glass bottle, wood & cork lid, paper label) and its chosen ingredients are 100% organic.
The name Changin’ is a combination of the words "change" and "gin" as the taste of the drink is inspired by gin.The font of the logo and the colours on the back label represent the idea of psychedelic visualisations where all aspects of perception and mental associations can be altered – and that’s all about changin’ the mind-set.
Changin’ is developed by siids, the baries innovation hub.