Tridimage
We revitalise CPG brands that need to consolidate their leadership.
At Tridimage, we excel in the art of rejuvenating leading brands through packaging & branding design. We help them to keep their image attractive and relevant, without losing their essence.
Our approach is rooted in a well-defined strategy for success, encompassing precise diagnosis, cutting-edge creativity, and unwavering technical feasibility. With our guidance, these brands thrive in this ever-evolving marketplace.
We are strategists and design professionals with a passion for packaging. In 1995, this passion led us to establish Tridimage: the first agency in our country (and in Latin America) to integrate graphic design with industrial design for packaging creation. Because packaging must communicate and seduce in three dimensions.
We operate from Argentina, serving clients worldwide. Our creativity knows no boundaries.
Our team unites talented individuals who engage in genuine collaboration. The diverse perspectives within our team guarantee a multidisciplinary approach to every branding and packaging project from the outset.
We believe in the power of combining form, graphics, materials and color to elevate each product to its optimal version.
Our goal is for the packaging to not only stand out and evoke emotions but also contribute to saving the planet.
Being part of EPDA means direct access to a diverse network of creative minds in packaging design. As a Latin American agency, this global connection provides us with diverse perspectives, constant inspiration, and the chance to collaborate on international projects.
Cases
Las Quinas
Las Quinas x Mujeres de la Cañada | Establishing an Emotional Connection Through Connected Packaging
Las Quinas, a brand committed to producing food with a triple impact, embarked on a mission to revive forgotten flavors in Santiago del Estero, Argentina. Their focus extended beyond taste buds to environmental stewardship and social progress. Collaborating with key stakeholders, including Avery Dennison, Cellr, HP Indigo, and Etiketten, Tridimage designed captivating packaging for their prickly pear jam. Each label, enhanced by HP Indigo digital printing and Generative Artificial Intelligence, features a bespoke illustration. An NFC tag allows consumers to explore the stories behind each jar, amplifying the project’s impact and transparency.
The Las Quinas project extends its influence beyond the food industry, bringing economic, social, and environmental benefits to the region. It provides a fresh source of income to vulnerable women while preserving an age-old tradition. Through this initiative, these women have regained confidence and pride. Their jams pay homage to local culture and raise awareness about ventures striving for a triple impact. This project serves as a vivid example of how technology and innovation can unite to create positive change in the world. The packaging design was awarded a Silver Pentawards Award in the Connected Packaging category.
Gond Wana
Gond Wana | Creating a Premium Brand that Captivates Two Worlds
Gond Wana, a premium natural mineral water of unparalleled quality, originates from an exotic forest in Paraguay—a confined aquifer hidden for millions of years in Itacurubí de la Cordillera. Its purity, shaped by nature, transcends mere hydration.
The challenge lay in representing this uniqueness and purity in three dimensions. Tridimage’s holistic approach combined graphic and structural design. Inspired by precious stones, Tridimage crafted branding and packaging for Gond Wana. The glass bottle, reminiscent of diamond facets, symbolizes exceptional quality. A minimalist logo and graphics complete this premium brand’s identity.
The presentation box also evokes the essence of the brand with sophistication and distinguished details. Brands with a high perception of quality show little but enough to captivate. Essentialism and distinction define this premium product, catering to a demanding audience.
Gond Wana’s success led to a new challenge: expansion into the mass consumer market. The brand introduced a family of PET containers, targeting households and gastronomy. Tridimage accompanied this initiative by designing proprietary bottles, ensuring the brand essence remained intact while adapting to the new line.
This exceptional project earned Tridimage a Gold A’Design Award in packaging design and a Bronze Pentawards Award in the beverage category (subcategory: waters).
Club del Gourmet - El Corte Inglés
Club del Gourmet by El Corte Inglés | The Premium Soul of a Spanish Private Brand
El Corte Inglés, a global department store with deep roots in the Spanish market and a presence in Portugal, sought to modernize the image of their premium private brand, Club del Gourmet. The challenge was to strengthen brand presence on the shelves; but even more important, to appeal to a younger, discerning audience while retaining the brand’s equity.
From bottles to boxes, bags, and textiles, Tridimage navigated diverse technologies and conducted extensive research to get the best out of each one. The packaging redesign achieves a youthful and contemporary look, effectively communicating the premium quality of their products. The new image projects the distinctive personality of El Corte Inglés stores, where gourmet products from all over the world can be found. And it confidently competes with the most well-known and prestigious food and beverage brands.
This challenging project earned Tridimage two Bronze A’Design Awards in the packaging design category, a Bronze Pentawards Award in the food category and a Gold Vertex Publisher’s Choice Award.