touch design
A brave innovation partner with global reach, creatively building on consumer and business insights to consistently deliver technical, sustainable and commercially feasible brand and business growth. We excite and challenge via thought provoking insights with game changing commercially led structure.
We are experts in future-proofed, sustainable innovation. Delivering business models, products and packaging for brands that leverage smart design and circular thinking.
| Contact: | Nicki Sherlock |
| Address: | Henley RD, Maidenhead, SL6 6QL |
| Phone: | +44 (0)7956 33 33 40 |
| Email: | nickis@touchdesign.com |
| Website: | http://www.touchdesign.com |
Highland Spring
The challenge: The brand needed to regain competitive advantage by standing for something that was true to its brand heritage, provenance and purity.
The result: Touch brought the brand to life by echoing the landscape from which Highland Spring derives. It is now once again the leading mainstream brand across the total plain water market.
Learn more here: Highland Spring
Häagen-Dazs
The challenge: To develop a durable 1 pint container that is reusable, easily cleaned, widely recyclable at the end of its service and creates the best packaging experience for the brand.
The result: Since its launch, the new packaging (incorporating multiple features and benefits) has become the number one selling product in the Loop US store and has been successfully used as an in-store refill solution across 30 Häagen-Dazs stores.
Learn more here: Nestle Haagen Dazs
Carlsberg
The challenge: To provide consumers with a reason to re-evaluate Carlsberg Export as a premium Danish beer.
The result: The distinctive redesign enabled Carlsberg Export to be listed in new retail chains that sets it apart as a truly stylish world beer. Award winning design Winner of 27 design awards, including gold DBA, FAB, Brand impact, and Drum awards.
Learn more here: Carlsberg Export
Green & Black’s:
The challenge: Touch were approached to help strike a balance between a relevant, unique and high-quality gifting experience, and a positive sustainability story. The project had to move from concept to launch in under 6 months.
The result: The resulting design now marries the brands packaging with its ethics. Green & Black’s gift boxes can now be easily and effectively recycled – contributing to a circular economy in a way that requires no extra effort from consumers.
Learn more here: Green & Black’s
