"Becoming a member of the EPDA offers invaluable opportunities for growth and visibility in the packaging industry across Europe and beyond. Membership grants access to a network of industry pioneers, fostering collaborations and knowledge exchange. Engaging in EPDA’s events and resources ensures staying updated with cutting-edge trends and innovations, and enhancing our companies design expertise. "
The Challenge - The challenge was simple, give consumers a reason to re-evaluate Carlsberg Export as a premium Danish beer.
Before getting creative we spent time in the factory with the production team to fully understand the constraints and flexibilities we had to work within, while stakeholder interviews with key Carlsberg personnel and suppliers helped us understand ambitions and supplier capabilities.
Key to success was to discover and define a Danish story consumers could believe in. From tone of voice to materials and finishes we with explored a range of ideas with consumers to direct creativity.
We then generated a wide range of creative concepts across both on and off trade structures, addressing technical and commercial objectives to ensure feasibility from the outset.
Following clear consumer and business guidance we developed each of Carlsberg Exports structural assets. Regular supplier and client team meetings ensured a smooth concept to implementation transition.
The Result –
- Increased purchase intent. Consumer research has shown a purchase intent increase of 16%.
- Enabled Carlsberg Export to be listed in new retail chains.
- Carlsberg Export now has a distinctly Danish story that sets it apart as a truly stylish world beer.
- Winner of 27 design awards, including gold DBA, FAB, Brand impact, and Drum awards
The Challenge - Develop a durable 1 pint container that is:
- Reusable at least 100 times
- Easily cleaned
- Widely recyclable at end of service
- The best packaging experience of Häagen-Dazs.
- Integrated into the Loop system.
With the design implications this challenging product lifecycle brings, coupled with the need for recyclability at end of life, we conducted a material and process technology trawl to identify the optimum way forward.
Based on our usage testing findings and aesthetic platform explorations, a range of initial designs were produced to explore form, functionality and pack lifecycle along with materials, branding and graphic expressions.
With all parties aligned, the team developed a three-piece construction to delight consumers and work efficiently through the supply chain. During this phase the design team worked very closely with manufacturing partners to create a smooth transition from design through to production, and full 3D CAD production files and prototypes were produced.
The Result - Since its launch the Häagen-Dazs Loop pack has:
- Received 2.4 billion social media hits
- Become the number one selling product in the Loop US store
- Been successfully used as an in-store refill solution in 30 Häagen-Dazs stores
- Touch selected by Loop as an approved design agency.
The Challenge - Improve the experience of the iconic Vicks VaporRub format, making it mess free and a pleasure to use.
The Touch team explored a wide range of materials, technologies and formats that could support a mess free application. Through co-creation workshops, we explored a wide range of concepts and formats, and then developed the chosen concepts to work with selected supply base capabilities.
The Result - Initially launched in Australia, the Vicks Easy Applicator has become the most successful pack innovation of 2021.