SHORTLINKS
Shortlinks and its 20 brand narrative designers have a view on creativity and on the Eiffel Tower. Uplifiting. From brand design to brand experience, we inspire brands to care, to dare and to do it fair. Holistic and meaningful branding is our purpose.
We make brands move >> is our motto.
Shortlinks is a Team Créatif Group agency, Certified B-Corp.
| Contact: | Sabine Keinborg |
| Address: | 83, rue Monceau, 75008 Paris, France |
| Phone: | +33 (1) 53 42 89 01 |
| Email: | sabine.keinborg@shortlinks.fr |
| Website: | www.shortlinks.fr |
MON BIO GOURMAND (Andros) – Natural premium and organic desserts
Issue: Stand out with a new indulgent experience > Upgrade naturality and authenticity
Big Idea: Lovely recipes come live ! (from the best organic farms in France)
Work: Brand Narrative / Live Broadcast / Social Media Influence / Sonic Identity / Website
FONDATION LACTEL – Promoting healthy breakfast for children
Issue: Solve a national health issue : 1 child out of 4 has no breakfast before going to school
Big Idea: Creation of the Lactel foundation to support low-income families and accompany education to healthy breakfasts routines (partnership with a solidarity association: Secours Populaire)
Work: Identity / Brand Design / Activation / Social media / Internal communication
HARIBO – Celebrating childlike happiness
Issue: Empower the Haribo brand while enchanting the sub-brands realms
Big Idea: An impactful and transversal statutory identity, a yummy Haribo red logo, enchanting each sub-brand’s ownable personality.
Work: Brand Design / Innovation / Brand Narrative / Packaging and Activation / Digital guidelines
ACCRO – The new edgy veggie brand
Issue: Create a new plant-based meat brand.
Big Idea: Accro (in French) = Addict. Merge meat-eater motivations (addiction to meat) to plant-based motivation (addiction to life!)
Work: Positioning / Naming / Brand Design and Narratives / Packaging / Brand Content/ Digital guidelines
EQWAL – Diversity and inclusion for disabled persons
Issue: Corporate identity for Lagarrigue Group, leader in orthopaedic prothesis
Big Idea: A name and identity claiming equal access and rights to inclusion. Eqwal has introduced the worldwide market with as modern as timeless human values.
Work: Positioning / Naming / Brand Design / Brand Narrative / Brand Content
