Marco Arroyo-Vázquez
I am Marco Arroyo-Vázquez, a SPANISH Packaging Lover from Valladolid, working worldwide. Think of me as a Young Award-Winning Agency.
I enjoy turning ideas into iconic, joyful packaging that truly connects with people. The secret? Translating concepts and insights into powerful brands that shine on the shelf.
A bit about my design journey:
- Born in Valladolid.
- Crafted in Barcelona.
- Distilled in Murcia.
ENJOYED worldwide.
And since self-definitions are tricky, I asked the people who know me best:
- My mother: “Non-conformist, stubborn… if he wants something, he gets it.”
- My sister: “Motivated by life (and a bit intense).”
- My PE teacher: “Better to have on your team than against you.”
- My ex: “Surprisingly, he has style.”
- My grandpa: “He makes beautiful boxes.” Honestly? They’re all right (even my ex).
My best work will be the one I create tomorrow. Do you want it to be yours? Call me maybe!
See my portfolio on Instagram.
My grandpa once told me: “Surround yourself with people who make you better”. And that’s what I did, that’s why I’m here, I want to be with people who make me better and who love packaging as much as I do.
Cases
NEKO Coffee
Creation of a takeaway format for selling latte coffee in a “neko café” (cat cafés, very popular in Asia, where you can interact with cats or simply observe them). It will be sold as an impulse purchase in the checkout area. PROPOSAL/ Creation of a design whose main element is feline communication. One of the keys to understanding this feline is its tail, which serves to communicate its moods and intentions through different positions and movements. The positions chosen show the feline’s calm and relaxed state, which was decided upon as a sign of the “well-being” that customers will feel when visiting a Neko Café. *As a curious detail, an upward-curved tail signifies a friendly greeting.
mind CBD
mind CBD is premium eco-friendly packaging for “sublingual CBD strips” (cannabidiol or CBD is a non-psychoactive component found in cannabis). The target audience: millennials and Generation Z, known as the “sad or depressed generation.” The concept idea is MEN SANA: “I want a mind, a state of mind where everything is in perfect harmony, without burnout, without worries. I want a place where I feel comfortable with myself, my place of recreation, my mind.” HOW TO MAKE IT TANGIBLE? By designing innovative packaging that shows a unisex face with an expression of “peace of mind.” The flavors are eucalyptus (white), licorice (black), and spearmint (green). DIFFERENTIAL VALUE: Sublingual strips are an innovative product within the CBD niche market, being the fastest, most accurate, and most discreet form of con sumption.
unbroken
Limited edition bottle of winery based on Valladolid, the concept was based on the DIFFICULT YEAR (2020) we’ve been through. “The economic difficulties suffered in COVID 19, indicate strength and resilience. These scars humanize the brand & bring it closer to its target”. The gilded lines create a “Kintsugi “effect, the Japanese art of putting broken pottery pieces back together with gold. The result is a gorgeous bottle that showcases how we might all be a little cracked, but no one is broken.