Cameleon Creatives A/S
As one of Denmark’s most specialized agencies in our field, we know today’s consumers, and we understand their considerations and choices. We know that they are picky, demanding and cost-conscious, and that’s exactly why we love them. We love that they keep us sharp and force us to think outside the box every single day - to think differently. To challenge the norms. To ensure that our creativity and design arouse emotion, curiosity and desire. That each and every solution gives the client’s product a unique voice, makes it stand out in the physical or digital product display and secures it a place in the consumer spotlight. Where attention turns into appetite, where appetite turns into purchases, and where purchases turn into loyalty and strong market positions. Every thought and action are firmly rooted in our unique culture, the “Karma Cameleon”. Therefore, we are unwavering in our belief in community, dedication, determination, courage, curiosity and meticulous professionalism - right down to the last detail. Just as we believe that our sense of humour and our down-to-earth attitude make it easy and enjoyable to be our client.
"Looking forward to creative inspiration, sharing knowledge, and building collaborations across borders. We’ve been playing with the idea: what if work could take you somewhere new — just for a few weeks now and then, to shake things up? Work abroad, swap desks, gain new perspectives and meet like-minded packaging designers."
Cases
Black Coffee Roasters – Black coffee comes in many colours
Black Coffee Roasters packaging design explores the playful and creative dimension that is also found in coffee - a category that often has a very ceremonious and slightly exclusive look. But making great coffee isn’t just a science. It’s as much a creative play with flavours, which inspired us to create a vibrant and colourful look that takes coffee packaging to an entirely new place - black coffee is now available in many colours, and it’s much easier to find your way around the shop shelf. At the same time, the playfulness and inclusivity are supported by a minimalist line drawing showing a coffee drinker who is neither male nor female but just a human enjoying a magical coffee moment. The illustration thus contains both a message and is a solid graphic asset across variants.
Impact:
- 55% growth - far above market average (2%)
- Brand loyalty has increased from 24% to 32%
- More customers - especially among young people and families with children
Katrine & Alfreds
A playful packaging design for Denmark’s most pampered tomatoes, cucumbers, peppers and lettuce
Katrine & Alfreds vegetables are grown with the greatest possible consideration for the environment. Energy is from their own solar park, they irrigate mainly with collected rainwater, bumblebees are responsible for pollination, and useful animals are responsible for pest control, so everything is done the most natural way possible. In addition, the packaging is, of course, made of recyclable cardboard and plastic. And how do you communicate all these great things in a packaging design? We have chosen to do it with a playful design, where you can discover cucumbers, tomatoes and buzzing bees in the packaging design. The illustration style is naive and easily decodable. It’s unique and very recognisable in the fruit and vegetable sections of shops. And just looking at the budding universe - full of life and lots of well-integrated information about Nordic Greens’ many great initiatives - puts you in such a good mood.
ÖselBirch – birch sap-based premium mixer
For ÖselBirch, a birch sap-based beverage brand rooted in Nordic tradition, we created a premium packaging design that embodies both purity and craftsmanship. The mixer series was developed for high-end bars and restaurants, demanding a sophisticated yet nature-inspired visual identity. We crafted a clean, modern look with botanical illustrations to ensure shelf impact and reflect ÖselBirch’s sustainable and artisanal values — appealing to modern connoisseurs and those seeking non-alcoholic alternatives.