Break
We are an Italian Brand & Packaging Design agency. Since 1978 we have been creating effective design solutions for Companies and commercial brands. We combine strategy and design together to provide Clients with tools that can express their uniqueness. We are independent and always will be, as our ideas do not tolerate compromises. Our team consist of over 50 professionals in Brand & Packaging Design. Experts with 20+ years of experience work in synergy with young multicultural talents to design innovative and original solutions. We are based in Milan but work worldwide (Europe, Asia, Middle Eastern countries, USA, Russia). We personally manage every stage of the creative process: from brainstorming to conceptualization, from design to production. Everything is executed by our team to ensure the best outcome.
EPDA offers a valuable opportunity to exchange experiences, enhance opportunities and explore new approaches to our work.
Cases
FERRERO KINDER BAKERY
Kinder bakery products have always been with us through morning and snack times.
In the beginning it was Kinder Brioss until other products (such as Kinder Colazione Più and Plum Cakes), joined a line that has evolved over time while retaining the brand's original values: tradition, simplicity, authenticity - topped by a constant innovation. On the graphical side, the evolution of the line has recently seen Break and Ferrero collaborate to revise some of its key elements (from the guide-image to the sub-brand). While staying true to the core brand values, the result restores an authentic, fresh and genuine feel to the historic brand and brings the classic cornerstones of Kinder's guiding image up to date, ready to stand the test of time ahead.
MUTTI
Mutti, the iconic leader of tomato sauce for over 120 years, steps into a new sector. A brand stretching exercise, which brings the brand’s values to face a whole new competitive environment. The design strategy created by Break is based on the simplicity and power of communication of the brand itself to create a refined and enhancing image. Elegance, quality, and taste in a pack of great impact. Mutti: much more than tomato.
OSOTSPA SHARK
In the Far East energy drinks, they are traditionally consumed by people who need a pick-me-up during long working hours. In Thailand, however, recent trends and changes in lifestyle are opening new marketing opportunities. Shark, the leading brand in the Thai energy drink market (the largest in the world) decided to seize the moment and reposition its brand. To make the product appealing also to carbonated soft drink users. Therefore, the brand must look more contemporary, trendy and even natural. Without affecting the high recognizability of a logo that has been on the market for over 30 years. The marketing operation involves a restyling of the brand, the development of 4 new references and a new key visual. The logo has been made more adult and less playful, thanks to some graphic changes: its shapes are closer to those of a real shark, and the descriptor has been brought next to the logo itself to make the whole look neat and compact. The main key visual, supported by the slogan “Hunt for more”, brings the brand closer to the world of trendy urban entertainment, for a more contemporary and quality feel.