Brand Boutique
BRAND BOUTIQUE is an independent brand consultancy and design agency based in Hamburg, founded by French-born strategist and creative director Anne Luneau. We partner with CEOs and CMOs to build better brands — brands that connect emotionally, act responsibly, and perform powerfully in today’s fast-changing world.
Our work combines strategic depth with creative clarity to shape meaningful brand experiences from insight to shelf to home. We develop tailor-made solutions across brand strategy, identity, packaging, and communication — always with a focus on clarity, creativity, and impact.
With deep expertise in FMCG sectors such as Food, Beauty, Health and Homecare, we bring a global mindset and entrepreneurial spirit to every project. Our clients value our mix of analytical sharpness, creative intuition, and personal commitment.
We believe in the transformative power of Design and the human energy behind great brands. That’s why we collaborate closely with our clients as true partners — agile, passionate, and purpose-driven.
For Better Brands. For Impact Brands.
EPDA stands for inspiration, shared strength, and change. A community of strong minds redefining how we think, create and partner with our clients. Together, we challenge conventions and shape a more meaningful, responsible, and creative future for brands.
Cases
HEALTH // DR LOGES
Over two years, BRAND BOUTIQUE partnered closely with the client’s internal design and communication teams to shape a coherent and powerful brand world. The goal: to make natural medicine relevant for a new generation while staying true to the brand’s scientific heritage.
From deep insight work to brand architecture, positioning, storytelling, packaging design, website, and advertising – every element was crafted to express both credibility and emotion. The result: a revitalised brand with a strong sense of purpose, clarity, and visual impact — across all touchpoints.
FOOD // ANDROS ODENWALD
A national heritage brand meets the future of sustainability.
BRAND BOUTIQUE guided Andros Odenwald in launching its first organic line — a milestone project uniting authenticity, design consistency, and a modern “bio” language.
The design remains faithful to the brand’s classic range while introducing strong sustainability cues: orchard-grown apples, re-usable glass jars, FSC paper labels, and a refreshed colour palette as well as a new typeface family and illustrative style inspired by nature.
This project demonstrates how design can translate ethical values into commercial success — making responsibility visible on shelf without losing brand recognition or emotional warmth.
BEAUTY // HYDEEP
In a saturated skincare market, clarity is key.
BRAND BOUTIQUE created the new DTC brand HYDEEP from scratch — defining its strategy, naming and packaging design to stand out with simplicity and confidence.
The concept: make the promise instantly visible and tangible through clean design, clear communication, and sensorial colour coding.
HYDEEP speaks directly to a young, self-aware audience that values honesty, efficacy, and aesthetics in equal measure.
The result is a minimalist yet expressive brand identity — one that cuts through the clutter and builds instant recognition.