baries design is an agency for strategic design based in Düsseldorf, Germany. Since 2009 our expertise is packaging design and our strategically thinking team makes us willing to go the extra mile for visionary brand building. Ever since, we have been designing consumer goods for the cosmetic-, care-, food and non-food industry for national and international customers and are always ready to explore new challenges.
As an owner-managed agency, we take care of the complete design development process from consulting to execution. With our holistic approach we follow an iterative process including meaningful interactions between briefing, analysis, concept and design. This allows us to create strategic value for national or international brands whilst providing complete transparency. baries design consists of a team of enthusiasts from product-, graphic-, industrial- and communication design mixed with marketing and project management. Our shared passion for design & innovation radiates through everything we do.
Our heart does not only beat for design. It is our heart’s desire to have a special focus on the social & environmental impact we have as an agency.
Contact: Mrs Joana Bauchwitz
Address: Rosenstraße 10, 40479 Düsseldorf, Germany
Phone: +49 (0) 9577 19-0
Gliss Kur has been one of our first brands and continued the long-term collaboration for over ten years. As a result, we have developed the 2020 relaunch design, which is an exceptional step in terms of modernity and brand perception. Gliss Kur has always been the hair expert among the hair care brands. Nowadays, it is more than that: It is a lifestyle product, that offers solutions to all hair issues. Accordingly, the technological brand perception shifted to a more lifestyle oriented natural and sporty look. Thanks to the new design structure, new key visuals, the refined logo and new bottle shapes we were able to give the brand a cleaner look and a clear appearance. In addition, we shaped the visual impact of the brand identity beyond the packaging. From now on, the communication style of Schwarzkopf Gliss Kur is purely minimalist – starting a new decade with a complete modernized look.
How do you turn ecological cleaners and detergents into an easy choice for everyone? In 2020, Henkel Laundry and Home Care launched its new brand Love Nature, that is committed to sustainable cleanliness and refillable bottles. Our holistic design approach started from creating bottle shapes, logo, product labels, icons to pack shots and mood boards. Research revealed that performance and fragrance are crucial product properties for consumers, which should not be compromised by sustainability. Accordingly, it was important to come up with a design strategy that combines eco-friendliness with top performance and great fragrances. It has been recommended to use a bright-colored formula in order to transport the products’ high performance and amazing scent. In addition to that, we perfectly chose a label giving the product the needed natural look and feel. The color relates to natural craft paper. Moreover, we decided to give the label a more organic touch by including imperfect fonts and subtle colors. For us as designers, it is a matter of course to strive for sustainable packaging – being as environmentally friendly as possible. We are especially proud to increase consumer awareness for the topic and to make it easier to literally Love Nature.
Hatice Schmidt LaBS
Next to various beauty and care categories from the retail market, we’re always happy to prove our competencies in selective cosmetics. Two examples are the Hatice Schmidt LaBS cosmetic brand as well as one. two. free!. Two brands completely different at their core and therefore translated into two very different designs. Hatice Schmidt, one of the most famous German Beauty YouTuber, describes herself as rough and edgy. Grown up in Berlin Neukölln – a rather tough neighborhood – she learned to assert herself early. Her new brand Hatice Schmidt LaBS should therefore reflect her strength and independence as well as her experiences. We started by personally understanding Hatice’s wishes and established her indie brand in the high-end segment with unique packaging designs. The focus for one. two. free! on the other hand was on an easy to follow beauty routine as well as clean formulations, which we reflected in the graphical approach of the packaging design. Following the brands name, we developed a packaging series that represents a 3-step beauty routine. As a result, we created a striking and clear brand, which makes a big impression on shelf. Finally, the large numbering, a playful typography and light pastel shades in combination with pink accents, create a strong contrast and an exceptional design. Above all, the clear & playful design will strengthen the appearance in social media, to address especially the millennial women.
In a fast-changing category landscape like hair colorations it is of special importance to relaunch brands to make them stand out again and come up with new innovations. Two great projects representing these changes are the following: In 2020 Schwarzkopf (one of our long-term clients) relaunched it’s professionally performing hair color brand Syoss with a baries packaging design. The brand ensures most precise and intense results, which should be more notably highlighted within this relaunch 2020. Accordingly, we developed a matching precise visual concept. The sharp cut visualizes precision, whereas the diagonal shape adds a new modern dynamic, that is also found in the details of the new model approach. Also, the new elements do visualize the technological performance of the patented colorist ingredient mix. Regardless the new implementations, the brand personality is still pure and clear. A very different brand identity is communicated by 100% Vegetal, a revolutionary new hair color, that won’t damage the hair due to natural ingredients. We joined the exciting process from the very first idea to the launch of the final product by Schwarzkopf in 2018. The concept: a first all-natural hair color using the ancient tradition of Ayurveda. Our design reflects the caring power of Ayurvedic plants and herbs and its natural caring benefits, addressing women who want to color their hair, but are afraid to damage it with chemical hair dye. It connects the user with the positivity of nature, which implies health and a natural color result. In order to give the logo a clear message from the first sight, we have based the design on the symbols known from Sanskrit in order to establish the connection between the traditional concept and the modern age. The visual identity of the brand has been revolutionary on the coloration shelf and we’re more than excited for future visionary projects.