Why, when and to whom do we give gifts – and what role does packaging play?
Bracom, design agency from Vietnam, truly knows how to seduce. In this session, Founder & Creative Director Andy Ho presented the story behind their amazing packaging concept “Mooncake” highlighted on global packaging platforms such as the Dieline. Our second guest speaker NPD Manager Cathriona McCaffrey at Seedlip Drinks explained the incredible concept of their sustainable Mycelium gift pack – just out in the market. Thanks to Claudia Rivinius, Marketing Director at STI Group, this session also provided profound insights into trends in gifting as Claudia featured interesting findings of their shopper survey carried out in Germany, France, the Netherlands and the UK (2019).
We are pleased to share the presentation decks with you!