Leatrice Eiseman, executive director of the Pantone Colour Institute, said: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 ultra violet, a blue-based purple that takes our awareness and potential to a higher level. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive ultra violet lights the way to what is yet to come.”
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