With their individualised expertise, the jurors, who stem from nine countries, have now evaluated the professional and cultural aspects of design. “Le Beck’s: The legendary beer can” – a limited edition of the iconic can in the surprising shape of a champagne glass. The packaging design was created by Serviceplan, securing the Red Dot: Best of the Best title for the agency. Publicis Pixelpark developed the world’s fastest annual report, winning the Red Dot: Best of the Best for this accomplishment. And the translation app “Papago” by IT firm Naver from South Korea also won this award. It supports ten languages, and its intuitive interface also allows children to learn a language in a playful way.
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