To design a mold for the company’s chocolate bars, the London-based chocolate company Beau Cacao invited American designer Adam Gill. They asked for a design that reflects the Malaysian origin of cocoa beans, while remaining modern and graphic. “I created a mosaic pattern of triangles, diamonds and parallelograms. I superimposed a second pattern with additional details. The intersection points between the shapes define subtle waves in the surface of the tablet. The resulting relief contrasts with the strict lines of the motif and produces fantastic organic highlights”, says Adam.
London studio SocioDesign has designed the packaging for the first two chocolate bars – Asajaya and Serian. The gilded geometric pattern is inspired by designs on traditional Malaysian fabrics and reflects the distinct molded shape of the chocolate inside. The colors of paper were chosen according to the flavors of each chocolate, red for smoked tobacco and paprika and yellow for caramel and brioche.