Zurashvili Branding
Zurashvili branding is a Siberian branding studio that offers high professional skills and sincere service. We have been creating brands and developing them, designing packaging for various industries for 10 years. Our mission is to create an effective design to help our customers becoming more successful.
Services: Brand Strategy / Visual Identity / Packaging Design / advertising photography / Naming and Taglines
| Contact: | Olga Zurashvili |
| Address: | 81 Lermontova, Omsk, Russian Federation |
| Phone: | +7 968 107 07 02 |
| Email: | zurashvili-olga@mail.ru |
| Website: | www.zurashvili.biz |
PARFUM CONSTANTINE’S LA MIA ITALIA PERFUME COLLECTION
Project objectives: to form a concept of the La mia Italia brand, design perfume packaging and create an original key-visual for each fragrance.
The concept was based on the story of a young beautiful woman who travels around the whole Italy: Rome, Florence, Milan, Verona, Bergamo and Venice. Each city fascinates her in its own way and inspires to new discoveries.
The form factor and its graphic solution are the main parts of the design. Snow-white linen texture of the box contrasts with the vibrant colors of the fragrance. There is sophistication of the typography and the delicacy of the pencil drawing combined with the clarity of the box design and the elegance of golden line.
And the success of this collection at the Cannes exhibition has confirmed that thoughtful design can create something unique.
Services: brand strategy / visual identity / packaging design / advertising concept
TM “VKUSNO I GUSTO”. RUSSIA
This series of products consists of 4 soups and 4 side dishes of russian cuisine, and the same for the foreign cuisine. In total we made 16 positions. Soups and side dishes are a dry preparation. We offered to show them ready-made and yummy on the packaging face side. Our goal was to expand the target audience, and attract not only housewives, but also men and teenagers.
Before food photography, we drew sketches of thematic still-lifes for each product. All details are important: the texture of the table, the colors of the fabrics, the shape of the plate and also the surroundings. We made the choice of the product much more simple and obvious for the customers and that’s why our unique photos for each dish make them sincerely want to try «Vkusno i gusto».
Services: brand strategy / visual identification / advertising photography / packaging design.
SALMON CHIPS «ICHIPSY»
Kaluga fish processing plant. Russia, Kaluga. TM «Rybnaya istoriya»
The main concept of this package turns the product from just a chips into an interesting and stylish snack for a young audience.
There are bright graphics, bold shapes and lines, font variety and expressive style. We have thought every element in order to solve the task and show the product from a new angle. And the tagline “Pokhrusti” (“Сrunch!”) literally encourages you to try the chips. So – buy it!
Services: brand strategy / visual identity / packaging design
TM “UMNOYE MOLOKO”. RUSSIA
This is a great example of creative packaging contributing to brand recognition. Creating the original packaging for a milk product is not an easy task nowadays. And to solve it, we applied non-standard techniques. We know people love riddles. The joy of solving the riddles have been familiar to us since childhood, so the unusual idea with Einstein was a right decision.
Brand name «Umnoye Moloko» – in English means «Smart Milk», and we reflected this by referring to Einstein in design.
And almost monochrome graphics in combination with creative typography makes packaging not only stylish, but also comfortable, interesting and memorable. And coupled with the undoubted benefits of this product, it contributes to good sales.
Services: brand strategy / visual identification / packaging design.
TM JOLK. RUSSIA
JOLK – is the turnkey project for a series of dairy products. Each type of product such as yogurt, milk, cheese has its own style of illustration. For a series of yoghurts, we drew “fluffy” digital illustrations of their flavors. In the illustration technique, we reflected the texture of the product, for example: milk packaging was designed with watercolor paintings and for the cheese we use oil colors.
This solution not only catch the eye to JOLK products, but also brings a classic art to packaging design.
Services: Naming / Brand Strategy / Visual Identification / Packaging Design.
TM “BANG BANG”. A customer – confectionery factory “Sladonezh”.
The brand name of the product largely influenced the overall packaging idea. We merged some features of graffiti style, the comics drawing, the explosive dynamism of the food zone and the contrast of the colors in the design. Packaging catches your eye on a store shelf and this contributes to an impulse purchase.
Bright packaging and a quality product make you buy it again and again. Due to the convenient form of packaging cookies can be taken with you anywhere and your friends will certainly want to try it.
Services: brand strategy / visual identity / packaging design.
