Studio Schalén is a consumer brand and packaging design studio based in Stockholm, dedicatedto collaborating with start-ups, innovators, entrepreneurs and CMO’s in the food & beverageindustry. We refine their ideas and bring their business and product concepts to life.
In today's world, many food companies aspire to lead the industry towards a more sustainablefuture. However, only a few possess the knowledge and expertise to efficiently develop theirbrand in this direction.
As the founder, I, Lena Schalén, bring over 20 years of experience in communication, along with13 years in retail and FMCG. Moreover, I have built an extensive network of experts to support ourclients.
At Studio Schalén, we focus on integrating themes that attract, encourage, and inspire consumersto make conscious choices. Promoting sustainable behaviors is at the core of our strategy.
Our expertise lies in crafting packaging solutions that consider various factors, such as theproduct, location, and size. We take pride in specializing in concrete strategies to build brandsand create packaging that combats food waste and encourages healthy, joyful, and sustainablepurchasing decisions.
Think. Change. Studio Schalén is here to bring visions to life.
"EPDA: Unleashing a Wealth of Tips, Inspiration, Contacts, and Diverse Perspectives to Ignite Innovative Solutions. Together, we shape the future of brand and packaging design, creating meaningful change in a world that craves sustainable excellence."
I’m ok – Tackling Food Waste (personal project)
Orkla addressed the pressing challenge of reducing food waste.
We created "I'm ok" – a concept, brand identity, and packaging solution designed to tackle food waste head-on while engaging the target audience. Most granola is thrown away in the home! This insight inspired us to integrate expiration dates into the branding (naming, messaging) to encourage consumers to be mindful of their choices and consumption habits. The playful and practical portion packs feature an innovative foot/lid design, ensuring freshness, easy stacking, refilling and sealing. Additionally, we introduced refill bags with removable paper labels. These labels can be placed on surfaces and moved between refill jars, adding style to pantries while reminding of the granola and its best before date.
By targeting consumers directly, "I'm ok" empowers individuals to make informed choices and contribute to reducing food waste in their homes. With its playful typography, warm colors, and engaging illustrations, the brand creates an interactive and enjoyable experience for kids, youths and conscious consumers alike. Overall, the project not only addresses Orkla's mission to combat food waste but also sets a new standard in the industry for sustainability-driven branding and packaging solutions.
From Lemons to Quince
OmiOpi, a Swedish beverage company, embarked on a mission to reduce lemon imports and increase the use of quince. Our goal was to establish a strong brand identity, elevate their market presence, and become the go-to source for invigorating quince beverages.
Together with OmiOpi, we delved into their vision and values, drawing inspiration from cherished childhood memories associated with quince. This birthed the brand name "Quince" - a simple yet evocative word. Our design expertise extended to an alluring color palette and a memorable logo – a metaphorical garden, ripe for exploration among the letters, embodying OmiOpi's commitment to sustainability, love, and luxury. With elegant and visually striking labels adorning their product range, OmiOpi cemented their position as the ultimate destination for refreshing quince delights.
Our design magic unlocked new doors for OmiOpi, captivating influencers, producers, and even gaining support from the Swedish Agency for Agriculture. By contributing to their mission, we helped OmiOpi reshape the market landscape and quench the thirst for a delicious and sustainable future.