RBA branding & design
WHAT: Corporate Branding, Product Branding and Retail Branding through a strategic approach
WHERE: offices in Milan, and partnerships in Europe
WHEN: since 1994, independent, always
WHY: we love design, communication and business
VISION
Strategy first. A form devoid of strategy has no strength. A strategy that is sharp, focused and concerted generates a design that is strong and meaningful.
Let’s get awesome. No one likes déjà-vu, neutrality / triviality. Let’s do and dare, let’s strive towards new frontiers
We are the world. A cross-border vision enhances Italian sensitivity – take avail of ideas without frontiers.
Everything matters. Design implies attention to the smallest detail, even what appears insignificant and marginal – it all adds-up to one significant final result.
Open architecture. The cross-breeding of talents and varying subjects is an indispensable state of mind to envision and interpret in order to be a step ahead of changes.
COMPANY SYSTEM
Every project has a dedicated team and the direct involvement of one of the Partners. Three areas of creative specialization dwell in different project types, featuring frequent crossovers: FMCG LUXURY GOODS / WINE & SPIRITS CORPORATE / RETAIL.
| Contact: | Fabrizio Bernasconi |
| Address: | Via San Francesco D’assisi, 15, Milan Italy |
| Phone: | +39 (02) 760 82 41 |
| Email: | fabrizio.bernasconi@rbagroup.it |
| Website: | www.rbadesign.it |
| Company: | GRUPPO CAMPARI |
| Brand: | GLEN GRANT 25 YEARS |
| A prestigious product in a limited edition, only 800 bottles worldwide, which enriches the range of Glen Grant Single Malt Scotch Whisky. A bottle that meets the brands communication codes, but is distinguished by the extreme premiumness. The gold colour and unusual materials make the gift box precious, the fabric and metal seal on the neck of the bottle itself enhances its value. |
| Company: | GRUPPO CAMPARI |
| Brand: | CRODINO TWIST |
| The first product innovation in the last 50 years for the most popular non-alcoholic aperitif in Italy: Crodino Twist, a new fruity version of our traditional Crodino, available in two flavours (citrus mix and red berries). Bottle shape, logotype, label, cluster, and shipping case have been conceived and developed to clearly maintain a strong family feeling with the mother brand, adding a “twist” of coolness and a more contemporary look. |
| Company: | F.LLI BERETTA – PIATTI FRESCHI |
| Brand: | VIVA LA MAMMA BOX |
| The concept of “freedom food” is at the core of the strategy and creativity devoted to this innovative product. The pack “breaks” the conventional language of the market through technicality and all the elements of graphic design. |
| Company: | CHOCOLAT FREY |
| Brand: | FREY |
| Rationalization of the chocolate bar range for the Swiss manufacturer that occupies the No.1 spot on the market. A brand architecture project for 7 lines and over 50 products that enhances the brand’s role and adds value to its individual identities. |
| Company: | UNILEVER |
| Brand: | KNORR |
| Product identity for Knorr’s soup line with 33 items and 3 different technical packagings. The objective was to maximize the appetite appeal through high quality visuals, and introduce the product through a communication that starts on the front and ends at the back of the pack, informing the consumer of the product’s naturality and nutritional values. |
| Company: | VILLA SANDI |
| Brand: | CASA GHELLER |
| Casa Gheller is a traditional high-quality Prosecco. To satisfy the market expectations of today’s consumers, the new package design aims to give the brand a more contemporary, young and attractive identity. The innovative redesign, with its new G logo, natural colours and sharp graphics, combines elegance, quality and modernity with a distinctive personality. |
