Proad Identity
Proad possesses over 25 years of market operations experience and continues to grow in strength daily as a result of the ambitious challenges and goals presented by our clients.
Creating unique and enduring brands suitable for all occasions is our mission. We utilize the latest brand strategy methods and tools to develop and tailor proposals for each of our branding commissions.
Contact: | Jennifer Tsai |
Address: | 1F., No.5, Aly. 28, Ln. 315, Sec. 2, Shipai Rd., Beitou Dist., Taipei City 112 Taiwan |
Phone: | +886 (2) 28767619 |
Email: | magi@proadidentity.com |
Website: | www.proadidentity.com |
Giraffe-Elite:
Giraffe-Elite takes the six major forces of character as its core. Different sensory experiences and brand new teaching experiences are created using different methods in each classroom and area. Knowledge forms the core essence of each space, while the design of the space is interspersed with aphorisms related to the various forces of character, so that the children will come into contact with English at all times. We place special focus on drama in education and have designed a theater exclusive to Giraffe, helping the children to feel more involved during the performances and offering them more variation in performance.
Sunlit Village:
At Sunlit Village, one will see a diverse and comfortable modern mountain lifestyle community made up of forest residences, commercial circles, natural farming communities, a mountain library and cultural gathering, and natural forest ecological areas.
The Sunlit Village community is run by operators and teams from various backgrounds. People make up its core, and are represented by the Chinese character for human being “人”. The six “人” represent talented people from all fields brought together, while the three trees represent a forest; people and forest together form the shape that represents the perfect symbiosis of man and nature.
Boneless Pork:
The exquisite Chinese locking plates are the visual focus of the gift box. The protruding paper has a three-dimensional yet delicate appearance. Chinese locking plates are special parts of doors found in China, and form the basis for the design of the box’s opening. With four different colors, the packing cloth is tied with straw, presenting a nostalgic flavor.
Bai Ju Yue Tea Ware:
A moon-like teapot
Crafted paper art sleeve
The moon shines from behind
A thin film reveals some but not all
Like a Chinese woman’s enigmatic charm
The scent of tea slowly emits

Emperor Tea Gift Set:
The quality of Wulong tea is decided by its growing conditions at low temperatures with minimum sunlight.
Morning Mist comes from snow covered mountainous regions where the mist rolls over the land in the mornings.