pacproject
pacproject was founded on the philosophy to combine creativity, strategy and technology.
We bring experts from across design, branding and technical backgrounds together under one roof.
design.
We bring together our expertise and disciplines in brand strategy, 2D graphic and 3D functional and shape design.
Our designers have a fine grasp of the consumer. We work across all categories to create packaging design and branding solutions that deliver credible, alluring messages with a maximum impact from the “first moment of truth.”
Our international design team challenges traditional stereotypes to develop branding and design solutions which meet and exceed the expectations and requirements of specific target groups.
consulting.
Exciting packaging combines the best aspects and qualities of various materials.
Experienced packaging engineers with knowledge of materials, converting and state-of-the-art production technology, guide you to find solutions that work on your lines, perform well logistically, look great on shelf and meet consumers’ needs.
realisation.
Samples help to decide whether a project will sink or swim in the global market. In the early stages of the project we deliver highest quality prototypes that help to evaluate concepts in greater detail. Small batches of samples are produced quickly and to a high quality – for internal marketing meetings, consumer tests and trade fairs.
Contact: | Carsten Busshoff |
Address: | Borsteler Chaussee 55, 22453 Hamburg, Germany |
Phone: | +49 (0) 40 80 90 539-46 |
Email: | carsten.busshoff@pacproject.com |
Website: | www.pacproject.com |
JT USA Wave
Re-launch of the established cigarette brand Wave for the US market.
Contemporary design reflects the brand attributes and the consumer for a higher premium perception.

Karstadt Excellent
Design launch for loose organic teas for the private label premium range of the department store chain Karstadt.
Carton sleeve is applied for a natural touch. Simplistic bold design with contrasting fresh tea leaves to attract connoisseurs. Vibrant colour coding for a modern and contemporary approach.

Kühne Sauce Stand
Creation of a premium, exclusive design for a sauce stand to be placed in VIP areas (restaurants and boxes) of several premier league football stadiums in Germany.
Simplistic product design reflects honesty, authenticity and high quality.
Combining heavy acrylics and warm oak suggests modern naturalness and convenient handling.

Mondelēz Cadbury Roses
Re-design of the current iconic Cadbury Roses carton. New 2 piece construction for distinctive aesthetic lines and convenient handling.
Recognizable on shelf of well-known Cadbury Roses pack by retaining its tapered appearance on shelf. Unique shape also applied to carton formats for Cadbury Heroes and Terry’s Chocolate Orange Sensations.

Kellogg’s Coco Pops Creations
Creation of an award-winning completely new breakfast cereal concept for Kellogg’s.
Development of a 4-in-1 pack, breaking the norm at the point of sale.

Osram
Development of a uniform packaging concept to fit various lighting products.
Creation of structural packaging range with maximum product visibility and uniform design architecture.