KIAN branding agency
|Address:||Zhuzkovsky street, 102, office 808, Novosibirsk, 630001, Russia|
|Phone:||+7 (383) 207 55 09|
|Website:||www.kian.ru | www.kianworld.com|
|Description:||In the framework of a long-term partnership with ORKLA Group, one of the leaders of the Russian confectionary market, KIAN fulfilled the design and launch of a large-scale project. The project concerned a new and strategically important brand for the ORKLA Group which would enable the company to succeed in the attractive and highly-profitable segment of boxed-confectionary. The basis of the project was to create: “a fashionable product and a fashion for its consumption”.
The positioning of the new brand has in its essence the idea dreams of Europe and the striving towards having the European style of life, here in Russia. KIAN fulfilled the full brand design, including the devising of the positional strategy, naming concept, packaging design, indoor and outdoor advertising communications, btl-promotions, and the comprehensive design of an internet communication strategy for the brand.
The name devised by KIAN for the new brand was ‘Fluide’, which embodies the brand idea, encapsulating the spellbinding soul of Europe. The form of packaging utilized for the Fluide brand is unique and receiving the brand becomes a real celebration, in a similar way to receiving a card from a close friend in Europe. The visual concept was designed in such a way as to show a light and airy image. Illustrations depicting European scenery and landscape help to create the right mood, and also serve to simplify the navigation process across the product line.
|Product:||soft boiled egg|
|Description:||The Gogol Mogol brand was created by KIAN branding company for the European Packaging Design Association, who in 2011 were celebrating their twentieth anniversary. KIAN designed an idea for a new product, a creative brand concept and naming as well as the design of a packaging solution.
Gogol Mogol is an innovative product for those people who, despite leading busy and dynamic lives, pay attention to their well-being and try to maintain a healthy diet. The solution put forward by KIAN changes the consumer’s notions of something that would otherwise seem to be obvious and common-place. Now for your office snack you can have…a soft boiled egg!
The unique innovation for the Gogol Mogol brand is found within the dual functions of the packaging, which doubles up as both a container and a preparation device: by removing the protective string, you activate a ‘smart’ substance which heats the egg to the required temperature – after a couple of minutes, you have yourself a healthy and nutritious breakfast or lunch.
Members of the EPDA jury praised the ergonomic design and innovative approach to the creation of the Gogol Mogol packaging, and chose this project of KIAN as the winner of their anniversary competition, Design It Yourself.
|Client:||PDA and IPACK-IMA|
|Description:||In the spring of 2009, PDA and IPACK-IMA, the largest international exhibition in the sphere of packaging for the food industry, organized a joint project, «Design & Sustainability». The main aims of the project were to further the development of technology for the form and design of packaging, to increase ecological production and the effectiveness of packaging as a sales instrument.
This particular product is aimed towards people aged from 5 to 70 years old with lactose intolerance and preferring a natural and healthy diet. The basis of the task was to successfully put across the following message to the consumer: that milk from a vegetable origin is in no way inferior to natural milk from cows, neither in terms of taste nor in terms of beneficial properties.
KIAN designed the naming strategy, a creative concept for the brand, as well as the form and design of the packaging. Soy milk «Soy Mamelle» is a 100% natural product, a source of valuable protein and calcium, furthermore it does not contain cholesterol and actually reduces the level of it in the human body. The designed concept of the packaging form, reminiscent of a cow’s udder, gives the idea that milk from a vegetable source is identical to that from a cow.
|Product:||dairy product for children|
|Description:||APU company, a part of the Шунхлай (Shunglai) group, is the largest producer of both alcoholic and non-alcoholic beverages in Mongolia, and is the third largest company in the country. One of the most significant projects for the company from both a business and social point of view, was the design of a brand for children’s dairy products.
The name of the brand “Maamyy”(Maamu), when translated from Mongolian means: ‘little one’. In order to make the brand attractive and appealing to the youthful target market and to win the trust of mothers, a creative concept was designed in accordance with the universe of the Maamu brand, this is a magical country depicted with shades and colours associated with dairy produce, in which chocolate grows on trees. This fairy-tale land is inhabited by the brand characters: a girl named Tsovu and a boy called Sergeylen. The characters are portrayed in such a way that highlights the advantages of the Maamu product range.
In the process of the full-rebranding project and the introduction of the brand to market, various positions were designed, including the visual concept of the brand, a creative advertising campaign, and a promotional web-site. The subsequent success of the Maamu brand surpassed all expectations – today it is one of the most popular brands on the Mongolian market, enjoying huge success not only amongst children, but amongst adults as well.
|Brand:||Premium grains “Yarmarka”|
|Description:||Company “Yarmarka” has been active player in the grocery market since 1995. At the point when Yarmarka contacted KIAN the company did not have much potential to develop further due to the stringently fiercely competitive nature of the market-place, thus it was essential to design a clear marketing strategy and search for opportunities to further develop the company. A full analysis was carried out by specialists from KIAN in order to find prospective niches in the market and potential areas into which the company could develop, within the sub-premium segment of the market. The idea was to create a unique product range and bring to market something never before seen in Russia or the former Soviet countries.
The resulting product had a modern, bright and attractive image, allowing the brand to create a clear presence on the shelf, separating itself from the competition and thereby achieving healthy sales figures without the need for additional marketing and advertising support.
The ‘platinum’ brand developed at a record speed: in the first year of its existence, during an economic crisis, Platinum achieved 30% of the premium grain market, having become the benchmark for competitors to look up to. As a result of the partnership with KIAN, Yarmarka company went from being small local players to a company operating on a federal level.