100% beverage brand building and packaging design. 0% interchangeable. We are not design generalists we are beverage specialists from Hamburg’s district Sternschanze. 270 square metres of space for lateral thinking. And numerous opportunities to immerse ourselves in the craft beer scene of Hamburg’s Sternschanze. It’s a perfect match! Because Higgins is a brand building and packaging design agency that focuses on the beverage market. No more. And no less.
Higgins – a quick rundown
Focus: Packaging and brand design corporate design and retail design. Conception and careful maintenance of brand identities – in particular in the food gastronomy and beverage segments
Owners: Sandra Roth & Karsten Kummer
Location: Hamburg Sternschanze
Clients: Adelholzener Alpenquellen, Benediktiner Weißbräu, Bitburger Braugruppe, Bionade, Brauerei C. Franz, Brauerei Gebr. Maisel, Brown-Forman, Köstritzer Schwarzbierbrauerei, Licher Privatbrauerei, Radeberger Gruppe, Stuttgarter Hofbräu, Spirituosenschmiede, Veltins, Viva con Agua, Warsteiner Brauerei, Wernesgrüner Brauerei.
|Contact:||Mr. Karsten Kummer|
|Address:||Schanzenstraße 46, 20357 Hamburg|
It does not matter how thirsty you are tea is the perfect thirst quencher. On top of that it contains essential oils that have a positive effect on body and soul. For the most part tea is enjoyed hot. But occasionally especially in the summer you would rather have a refreshingly cold drink instead. The perfect solution: a refreshing tea made with whole tea leaves and sweetened with organic juice and cane sugar – only just enough to ensure that the taste of the premium-quality tea does not get lost. Our task was to develop a brand design relaunch of the entire Ti brand. This included everything from the brand the logo the packaging the POS. Although the brand has already been in existence for many years we gave it a completely new brand personality that reflects the product’s food grade beverage quality .
The revolution had its origins in the “Halber Mond” Guesthouse in Heppenheim – and went on to have a significant influence on the development of democracy in Germany. In 184718 liberal politicians met up in this very guesthouse to agree on among other things unrestricted press freedom without conditions or reprimands of any form. The location where today the single malt whisky matures in original casks made of oak from the Spessart region was the inspiration for the unconventional packaging: a newspaper entirely devised and designed by us. The outer packaging only appears to be a newspaper from the year 1848. The vintage character in particular is evoked by the illustrations that we created ourselves based on the style of early satirical cartoons as well as by texts that use the language and the content of that era. However the packaging doesn’t feel out of place today. Because firstly we underline the brand’s heritage with a retro design that feels authentic. And secondly the gaudy orange of our packaging makes it appear trendy and up-to-date.
The traditional company located in Restate underwent a beverage packaging relaunch that consciously avoided using a uniform design architecture for the entire range. Even though every bottle can clearly be recognised as a Franz beer the focus of the label is on the originality and on the individual taste of each different type. And this diversity has been well received. Without a large marketing budget or the use of elaborate communication measures the brewery has now already managed to more than double its turnover!
Beer design relaunch? True to the motto that “less is more” the tried and trusted brand elements were visually re-created in line with the design strategy. We did this by not only carefully redeveloping the logo but also by giving the whole packaging a completely new look – from the label design and the look of the cans right up to refreshing the entire secondary packaging. On top of this we also redeveloped the corporate design and documented the results of our work on the brand in a brand manual. And it is already now clear: as one of the most well-known beer brands Warsteiner is perceived at the POS and in bars and restaurants as having a special stylistic confidence and being even more authentic.
The brewery C. & A. Veltins continues to polish its unique brand profile – in the true sense of the word. For the last decade the Sauerland-based brewery’s embossed bottles have characterized the market image of fresh Veltins. The much loved packaging can now even be taken home in crates designed by Porsche. In order to transfer this design quality to the growing half-litre packaging segment Higgins pulled out all the stops in terms of beverage brand design. The beer can’s surface was given a consistent embossed brand design with raised Veltins lettering and a tangible structure. A refreshing exciting design that customers can actually feel.