Silver
It just looks that way. The way we see it, what we do is create commitment. From consumers. From clients. From colleagues. And the means to do this are strategy and design: through positioning and design concepts we get our clients’ brands to the next level. And in order to reach out in today’s media landscape, our work is integrated. By this we mean that we create the conditions that are required for a brand to reach out equally well in the physical, digital and social dimensions. This means that our packaging design is built around concepts that create as strong a presence on shelves as in digital channels. And to us, corporate identities are as much a question of creating a concept for and designing the web site as creating the logo, the visual profile and how to ingrain these into the internal culture of the company. Through the years we have built up a deep knowledge about target groups for brands in food, health, beauty, banking and finance as well as the industrial sector. Behind every identity concept lies a strategic process based on market analysis and, perhaps even more importantly; consumer and client insight. Because we know that if we create commitment in the audience, both sales and loyalty follow.
And we actually dare to promise that our work produces results. In all our collaborations we set quantifiable goals as well as routines for following up, in order to ensure that what we do creates value in the end.
I would love to meet you and hear more about the challenges and opportunities your company faces. Just send me a mail or call for a first meeting. Ulf Berlin, CEO Silver
| Contact: | André Hindersson |
| Address: | Bolinders plan 2, 112 24 Stockholm Sweden |
| Phone: | +46 (08) 56212000 |
| Email: | andre.hindersson@silver.se |
| Website: | www.silver.se |
Abba
Abba is one of the Nordic region’s largest brands in seafood. Abba has both, products for everyday life and holidays. The target group needs to be rejuvenated from below.
Strategic Opportunity: Increase market share by strengthening the image as a modern, sustainable seafood brand with a focus on craftsmanship, origin, taste and community among young adults who have other needs and preferences, without losing our existing consumers.
Result
- Increased sales and market shares throughout 2020 and a positive start in 2021
- A weighted 17% increase in likeability, uniqueness, purchase intention and preference
- 77% of the target group prefer the new design
LdB. Fragrant everyday bodycare for the Scandinavian woman.
LdB – Lait de Beauté – has a long history of producing skincare products and is one of the most popular skincare brands in Sweden. The marketing position was updated and needed packaging design that reflected the new position: ”Premium sensoric everyday bodycare for the Scandinavian woman with demands on fragrance & function”.
Strategic Opportunity: Strengthen loyalty from existing consumers and increase market shares by emphasizing the Nordic origin with a sophisticated and more premium look.
Panamigas. Strong and friendly flavours!
Strategic Opportunity: To create a healthier and tastier fast food concept, inspired by the Latin American kitchen, where personal service with a twinkle in the eye is just as important as fresh goods and thrilling taste combinations. Nothing ready-made or semi manufactured. Everything made on order in front of the customer.
Panamigas serve fresh and flavourful Latin American inspired food fast. By combining the fast with the fun and friendly, we make life a little less complicated and much more flavourful. The way you want it and with a little more dignity. Totally guilt-free whether you eat in the car, at your desk, in the restaurant or anywhere in between. You find us in between all the everyday rushes between duties and places, in a warm, welcoming environment.
Felix: Brand transformation through insights, positioning strategy and identity design.
Felix is one of Sweden’s biggest and best-loved food brands. In 2013, Felix identified a need to revitalise the brand and the portfolio. The strategy was to reclaim Felix as the Swedish food brand by promoting its Swedish production location and its strong intent to use Swedish produce to the greatest extent. Pushing key drivers such as ‘Swedish’, ‘Natural’, ‘Flavour’ and ‘Sustainability’/creating strong sub-brands to meet new consumer needs such as ‘Veggie’, ‘Asian’ and ‘Organic’. Coherent and recognisable design elements, USP’s typography and imagery.
Okivi: Brand creation through insights, positioning strategy and brand identity design.
Some 67% of Swedes want to eat more healthily but have difficulty maintaining healthy eating. Our way of eating in the Western World means lifestyle diseases such as diabetes are growing rapidly. The Japanese island of Okinawa is home to the world’s most long-lived and healthy population. One of the main reasons is what and how they eat.
Silver developed the name Okivi® and the brand promise ‘Keep Enjoying Life’ to communicate the brand positioning: food that makes life both better and long, even when time is short. Okivi offers ‘the Okinawan-based Nordic Diet’ to a wide audience in collaboration with researchers and healthcare professionals. The traditional Okinawan diet has been combined with Nordic ingredients and well-known recipes, cooked by hand with minimal additives.
