Depot branding agency
Depot branding agency is an independent international branding agency recognized as the most creative in Russia. We create brands from scratch as well as renew the existing ones: we conduct market analysis, develop brand strategy and positioning, naming, visual identification and package design, create integrated communications system for the brand. The agency has more than 5000 successful cases, prizes from most of the international awards and the first place in Russian creativity rating in branding category. At our disposal we have a team of top specialists and support of GLBA international branding alliance. We are proud to have been developing branding industry in Russia for 23 years already.
| Contact: | Anna Lukanina |
| Address: | Pestovsky per 16, bld. 2 109004 Moscow Russia |
| Phone: | +7 (495) 3632288 |
| Email: | alukanina@depotwpf.ru |
| Website: | www.depotwpf.com |
| Brand: | Comilfo (Russian «Комильфо») |
| Product: | high-quality chocolate sweets |
| Client: | Nestle Russia |
| Position: | premium |
| Distribution: | Russia |
| Description: | Depot branding agency has been working with Comilfo brand for ten years, since the brand was first launched back in 2004. In 2013, Nestlé decided to give its premium brand of chocolates a makeover, in order to reflect the changing lifestyles of the people who buy them. Cosmopolitan younger women in Russia’s major cities are spending more and more time seeking new thrills: going travelling, finding new hobbies, and spending time with their friends. The new Comilfo girl is the same socially active, eye-catching and refined girl-about-town that we know and love: she is as free-spirited and creative as ever, but at the same time she has also become more open-minded and modern. The new packaging is not supposed to suggest a particular era, but the vintage style and a special love of detail can easily be read into it. |
| Brand: | Myllyn Paras 1928: Finnish Haiku |
| Product: | flour |
| Client: | Myllyn Paras Oy |
| Position: | premium |
| Distribution: | Russia/Finland |
| Description: | A true brand should have its own soul in addition to personal identity, especially if it’s not a product intended for mass consumer, but the most expensive and quality brand in the market. The design philosophy is based on haiku, a poem centered around a nature image clearly or subtly juxtapositioned against human life. Only instead of words we use pencil drawings. Together they form an integral image. The drawings are real rural life scenes from the beginning of the 20th century. The softness of classical pencil drawing is made more pronounced thanks to modern-looking no-frills black and white pattern of the external packing created by crossed barcode lines. This intends to convey the idea that a modern-day product is still based on long-standing traditions. |
| Brand: | Sky-High: Dairy brand bringing back to childhood (Russian “Высоко-высоко”) |
| Product: | dairy range |
| Client: | Minskoblproduct |
| Position: | mass market |
| Distribution: | Russia |
| Description: | Minskoblproduct launched a new dairy brand Vysoko-Vysoko (Sky-high) for Russian market. When working on this project, Depot branding agency paid attention to a topical problem – at the moment in Russia almost all kinds of milk available in stores have extended storage period. As a result Russian consumers believe in supermarkets it’s impossible to buy genuine, true milk – with natural taste and without preservatives. To highlight the naturalness of Vysoko-vysoko, the agency created a bright and emotional brand associating with childhood. “We show that the world in childhood is enormous, bright and fairy. And everything in it is simple and true. Reminding people that milk is a drink from childhood we recreate the image of a sincere, promising and true product” – says Alexey Fadeev, creative director of Depot branding agency. Vysoko-Vysoko gives us opportunity to look at the world with the child’s eyes. Its naming, water-colour graphics of illustrations styled as if they were drawn by a child, stories from our childhood – all these elements emphasize romantic, airy and tender brand character. |
| Brand: | Queensley: brand design for Riston’s luxury Queensley tea |
| Product: | tea |
| Client: | Riston |
| Position: | premium |
| Distribution: | Russia, Germany, France, Australia, China |
| Description: | Depot branding agency team was asked to create exclusive tea brand for international target audience. Queensley is an elite tea brand for those who prefer delicacy and appreciate a refined, exclusive taste. At the moment Queensley tea collection consists of 26 SKU, among which you can find such unusual flavours, as “Kir Royal”, “Tempting Truffle”, “Caramel Lychee”, “Clementine Amoa” and “Strawberry & Champagne”. “Creating Queensley, we wanted tea to turn out into an artwork. Depot branding agency managed to create a bright visual image and memorable pattern” – Riston brand manager Natalya Zhestareva says. |
| Brand: | Heinz Limited Edition: Grown, Not Made |
| Product: | ketchup |
| Client: | Heinz |
| Position: | mass market |
| Distribution: | Russia |
| Description: | Heinz Ketchup is produced from 100% natural ingredients according to special traditional technology. This point is conveyed by the slogan «Grown, Not Made» and reflected in all brand communications. When creating packaging design for limited edition of Heinz ketchup, we also tried to highlight it. Craft paper and Victorian-styled typography suited perfectly to communicate naturalness and heritage in design. |
