Carré Noir is the brand design agency of Publicis Group. We are specialized in brand strategy, deploying our expertise in global brand design, communication and digital transformation. In a changing world, we believe more than ever in the strenght of strategic design to build commitment, to express brand meaning and value, reaching customers new expectations, increasing users experience, sustaining the brand engagement that makes the difference.
|Address:||Carré Noir, 24 rue Salomon de Rothschild, 92150 Suresnes, France|
|Phone:||+33 (0)1 58 47 25 04|
CITY OF PARIS: Official logo and branding
The logo is based on the nave – the historical symbol of Paris representing a boat, symbol of the capital for over a thousand years. The city’s motto is Fluctuat Nec Mergitur – Fluctuates but never sinks. The visual identity of the city of Paris is a rendez-vous with ourselves, all Parisians and all those who operate and work, night and day to improve our daily lives and enhance the aura of this city like no other. Paris is proud, Paris is beautiful, Paris is plural, Paris has chosen Carré Noir to redesign its visual identity to reflect what it represents, its strength and its benevolence.
NESCAFE DOLCE GUSTO: Global Branding
For more than five years, Carré Noir is the partner agency of Nescafé Dolce Gusto. Our design work includes all worldwide graphic assets and brand territory : brand positioning and brand architecture, logotype, packagings, print material, shop in shop and retail concept, retail communication, product innovation.
KRONENBOURG BEER: Global Branding
Carré Noir rebrands France’s most iconic and popular beer: Kronenbourg. The project includes the global brand identity, its typography and a new symbol based on Kronenbourg’s long heraldic history. Design includes all graphic assets and brand territory for communications, print material, bars, digital, packaging and key products such as the iconic Kronenbourg glass and bottle.
The famous ice- cream brand lance its own boutique network bringing together a wide and creative offer of frozen pastries and ice-cream. The best of both world from Erhard to discover original recipes and enjoy amazing flavours ! Design includes : brand strategy, global brand territory, naming, architecture, packaging, print material, communication, digital.