“Icy Treasures is a jewel for the sophisticated and environmentally conscious seniors of tomorrow.” says Merete Haugaa, Marketing Manager at Hennig-Olsen Is, Norway. The packaging design concept by SCHAWK Jülich has won the 1st prize of the epda AWARD FUTURE PACKAGING for ice cream. “With delicacy and care, Icy Treasures proposes a thoughtful, eco-friendly, yet highly exclusive and mouth-watering experience. Blending the futuristic qualities in packaging and ice cream with a contemporary view of the target audience and its needs, this concept clearly stands out.” Bravo! Download the entire presentation: Icy_Treasure_high_resolution_presentation.